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How Under Armour Did (and Duke Energy Didn’t) Respond Well to Crisis

February 24th, 2014 by

When U.S speedskaters, who were widely favored to grab the gold, failed to even come close, the search for a “culprit” was on.

What’s the Best Way to Defuse a Tense Situation within the Workplace?

February 21st, 2014 by

A frazzled employee can quickly turn into a crippled one, unable to perform his or her task with confidence because of unnecessary tension.

Under Armour Grabs the Gold in Communications

February 21st, 2014 by

It’s a model for crisis management: Under Armour CEO Kevin Plank responded to the criticism politely, defended his brand and refused to sling mud back at his detractors.

Directing What Could Be the Second Act for Your Brand

February 20th, 2014 by

F. Scott Fitzgerald wore many hats. He was the chronicler of the Jazz Age; author of “The Great Gatsby;” a charter member of the so-called “Lost Generation” and inveterate boozer. He also coined one of the most enduring quotes: “There are no second acts in American lives.” Well, no one is perfect. In America, second […]

What’s a Great Question to Ask a PR Job Candidate?

February 20th, 2014 by

You may not believe this, but conducting a job interview can be as stressful as being interviewed for the job. Well, sometimes. Anyway, there’s an art to sizing someone up in an interview, and it… Continued

Here’s Why Facebook, the ‘Largest Data-Mining Operation in Human History,’ Bought WhatsApp

February 20th, 2014 by

At its core, WhatsApp is meant for user-to-user communication, creating a difficult task for Facebook to monetize the app in its current form.

PR Insider: Don’t Be Stifled by PR Tenets

February 20th, 2014 by

Here is some abridged contrarian thinking about how to approach important aspects of PR that you didn’t learn in school.

Chevron’s Pizza Party PR Fails to Make Amends

February 19th, 2014 by

The Appalachia division of Chevron distributed 100 gift certificates for free pizza to Pennsylvania residents after a natural gas well explosion.

Olympian Bode Miller Avoids Weepy Interview Blame Game

February 18th, 2014 by

Bode Miller’s reaction to his Olympic interview is a classic lesson for brand communicators in dealing a measured response.

How To Attach LinkedIn to Your PR Strategy

February 17th, 2014 by

LinkedIn is still being underused by PR pros at both the agency and corporate levels.