May 25th, 2009 by

Since taking office, President Obama has made transparency the backbone of his communications efforts. According to Sherry Goldman, president of Goldman Communications Group, PRprofessionals must also follow this mandate when dealing with the media, particularly… Continued

Case Study: Writers Guild of America East Strikes Back With Communications

May 25th, 2009 by

In the Hollywood hierarchy, it has been a historical reality that very often the content creators—the writers—wield the least amount of power when it comes to protecting both their intellectual property and accrued benefits.

Top Guns: Reputation Management Strategies From CorpComm Elite

May 25th, 2009 by

On May 14, 2009, pharmaceutical manufacturing giant Pfizer announced a program that would provide newly unemployed individuals and their families with free medications for up to one year. It’s a public relations coup by any… Continued

Harnessing Twitter as a Complementary Tactic Rather Than a Stand-Alone Initiative

May 22nd, 2009 by

The Twitter phenomenon has achieved Oprah-like popularity and, like every social media innovation that dominates public interest, the world’s biggest brands are now strategizing over the most effective means of leveraging their tweets. Today alone,… Continued

Agencies, Clients and Social Media

May 20th, 2009 by

Facebook.Twitter. LinkedIn. FriendFeed. The world of social media has added much more than a litany of new buzzwords to the professional communicator’s lexicon.

Media Opportunities Must Meet Goals Listed in Your Communications Plan

May 19th, 2009 by

Every media opportunity, regardless of medium, should meet a message goal. Often, reporters or even members of a corporate public relations team will have goals that do not meet the overall communications plan.  Before granting… Continued


May 18th, 2009 by

When looking to launch your own employee relations campaign around a CSR initiative, don’t overlook the following key components, as identified and described by Beth Courtier, head of BT’s Charity Program, and Joanna Sheehy, project… Continued

Case Study: BT Supports Its Employees’ Volunteer Efforts via Global Communications & the Web

May 18th, 2009 by

Connecting employees who are scattered around the globe is a monumental challenge for any organization, and BT, a global provider of communications solutions and services, is no exception.

Insomnia in the C-Suite: Comms Key to Mitigating Risks in Turbulent Economy

May 18th, 2009 by

The current financial crisis is a mixed bag for communications executives, according to a slew of recent industry reports. On the one hand, their value quotient seems to have increased exponentially in the eyes of… Continued

Using Twitter for Media Outreach: Start the Conversation

May 18th, 2009 by

When using Twitter for media outreach, tread carefully. More and more media are signing onto Twitter, but commnications execs might want to reconsider using the platform as a vehicle for pitching story ideas. "This is… Continued