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"Greenest" Adults are also Tech-Savvy, Says Study

June 23rd, 2008 by

Acccording to a recent study conducted by Mediamark Research & Intelligence, while 46% of U.S. adults neither think nor act green, the 2% of the population who call themselves green advocates, are among the most… Continued

Learning From Tim Russert

June 23rd, 2008 by

Perhaps too often we learn from others’ mistakes rather from their examples. In this vein, one of the positives that has come from Tim Russert’s unexpected passing is the reminder to learn from his expertise… Continued

Media Guideposts for Emergency Situations

June 23rd, 2008 by

One of the best responses to an anticipated crisis to always have a crisis plan in place. This is critical especially when dealing with the media. Following are a few guideposts every PR professional should… Continued

Make Your Videos Make Money

June 17th, 2008 by

53% of all people age three and up will watch online video this year. That is a staggering amount of people, considering that last year that number was below 40%. At the MPA Video Magazine… Continued

Elle and Microsoft: Know Your (Digital) Audience

June 17th, 2008 by

Knowing your audience is the number one key to success in any industry. But at the Elle/Microsoft “Seeking the Sought After” breakfast last week, Microsoft Advertising Global Research Director Beth Uyenco explained that simply knowing… Continued

Online Video’s 1% Problem

June 16th, 2008 by

OMMA Video conference opened today. Here, digital media guru and frequent min contributor Steve Smith discusses in a Media Post article the changes in the online video world over the past year, what YouTube is… Continued

Are You Ready to Tell Your Story? Crisis Planning in a 24/7 Media Environment

June 16th, 2008 by

For as long as we can remember, media training included telling clients to “triage” media this way in a crisis: •    Do radio interviews first because they broadcast every hour. •    Next, talk to the… Continued

Reaping Biz Benefits of Philanthropy Programs

June 16th, 2008 by

Generosity comes easily when business is booming and optimism is running high. But when companies experience economic setbacks, corporate giving programs may face increased scrutiny from internal stakeholders who are looking for places to cut… Continued

Good PR is Viral PR

June 16th, 2008 by

While working as the director of CVS Caremark’s workforce initiatives, Steve Wing learned a valuable lesson: A good story can have a powerful cacade effect. 

If At First You Don’t Succeed, Try Another Angle

June 16th, 2008 by

For Sue Vitters Howland, VP of Weber Shandwick, attracting the media’s attention to your company’s innovative initiatives may have everything to do with the focus of your pitch. “Workforce trends tend to have a broad… Continued