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When 1+1≠2: Upgrading Media Analysis to See Beyond Face Value

March 16th, 2009 by

Measuring the complete footprint of a company’s reputation in an exceedingly fragmented media environment is no easy task. However, thanks to emerging technologies and innovations within organizations across all industries, new media analysis techniques are… Continued

Ten Ways to Develop a Successful Cause-Related Marketing Program

March 16th, 2009 by

Cause-related marketing has become a part of strategic marketing plans. Cause-related marketing is an activity where businesses and charities form a partnership with each other to market an image, product or service for mutual benefit.… Continued

Managing Challenges Associated with Digital Integration

March 11th, 2009 by

Digital integration is a necessary approach to all business communications, but the best place to begin incorporating Web strategies is inside the organization. But just because it’s the right (and only) thing to do to… Continued

Going Green On TV: Thanks, But No Thanks

March 9th, 2009 by

Yes, we’ve read the innumerable studies that testify to the consumer’s eagerness to live a “green” lifestyle, coupled with an unflinching commitment to brands that are eco-friendly. But is green translating into action, drama-wise for… Continued

How Social Responsibility Can Work For You

March 9th, 2009 by

As a business owner you have a legal duty of care to all of your stakeholders. Although having a social responsibility is not a legal duty, however, operating a business in a community where there… Continued

Media Relations Best Practices for Nonprofit PR Professionals

March 9th, 2009 by

Following are effective best practices for nonprofit pros seeking to execute a media relations initiative.

Put a Human Face on Media Messages

March 9th, 2009 by

It’s common knowledge that smoking causes health issues that increase the risk of death–not an insignificant price to pay for lighting up. But, in spite of this widespread knowledge, thousands of people pick up the… Continued

Majority of Americans Still Prefer Print Over Digital

March 9th, 2009 by

Recently, The Rosen Group polled Americans on their media preferences, and the results suggest that, despite the prominence of emerging digital media platforms, print is still deemed the most credible news source. Among the additional… Continued

Tip Sheet: Study Gauges Media’s Perception of PR’s Value & Suggests Room for Improvement

March 9th, 2009 by

By Larry Parnell A newly released national study of 12,000 editors and reporters holds some surprises and reaffirms conventional wisdom on the relationship between public relations professionals and the news media. It also challenges us… Continued

Quick Study: Traditional vs. New Media; Media Spend’s Sharp Decline; Marketing Plans Fail; CMOs Pick Up Slack

March 9th, 2009 by

Majority Still Questions Blogs’ Credibility: The Rosen Group polled Americans on their media preferences, and the results suggest that, despite the prominence of emerging digital media platforms, print is still deemed the most credible news… Continued