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Continuous Improvement: GE Military Product Disclosure in 2007 Citizenship Report

September 29th, 2008 by

Communicators have responsibilities that span various areas of corporate social responsibility.  One would argue that the primary role of a communicator typically focuses on managing company and stakeholder alignment to anticipate stakeholder action. Increasing regulation… Continued

Add Punch to Your CSR Initiatives Through Product Giving Programs

September 29th, 2008 by

With increased pressure to demonstrate their social responsibility, today’s companies are realizing the need to align their giving programs with business needs, business objectives and branding. Whether you seek new ways to build positive brand… Continued

What is Your Social Media Marketing Strategy?

September 22nd, 2008 by

There are many reasons social media can be a productive marketing channel or platform. Rather than emplying it as a tactic du jour, the purpose should dictate strategy and the tactics used for reaching desired… Continued

The Color of Money: Is Green Marketing a Sign of a Progressive Brand—or a Desperate One?

September 22nd, 2008 by

I’m a devout tree hugger. I started my career as a bright-eyed optimist at the National Wildlife Federation. As already specified on recycled paper in my last will and testament, I’ll bequeath a good chunk… Continued

Hoax-Busting Web sites

September 22nd, 2008 by

These five popular third-party sites can be used to help identify, track and debunk popular hoaxes. 1. www.snopes.com: The most popular myth-busting Web site. 2. www.urbanlegends.about.com: An often-updated blog by David Emery that features an… Continued

Hoax-Busting: Managing Gossip and Rumors Online

September 22nd, 2008 by

We’ve all seen our share of Internet hoaxes. The random e-mail calling for a boycott of a major oil company; the forwarded message of a worried mother whose daughter was sickened by a popular food;… Continued

Ready, Train, Fire: Preparing to Face Traditional & Citizen Journalists

September 22nd, 2008 by

Media relations is a prime component of public relations, but it largely encompasses proactively engaging journalists to get coverage. When the tables are turned and communicators (or their clients) are in the media spotlight answering… Continued

Media Training in the Blogosphere

September 22nd, 2008 by

The concept of training executives to face traditional media is nothing new; many communications professionals have tried-and-true strategies that they dust off and update when an interview opportunity arises. But the emerging (and rapidly metastasizing)… Continued

Want to Reverse a Negative Image? Get Some Backup! 

September 22nd, 2008 by

If you are representing a client or are with a company that wants to alter a negative public perception based on outdated information, you’ll need to follow these best practices, says AISI’s communications VP, Nancy… Continued

How to Communicate Your CSR Commitments

September 22nd, 2008 by

In the past, a few watchdogs may have kept close tabs on an organization; today that number has skyrocketed, with social networks monitoring, discussing and questioning the motives of deep-pocket companies that claim to be… Continued