Media "Untraining"—Avoiding Overprocessed Media Images

December 9th, 2008 by

Remember the days of the formally dressed, carefully contrived talking head that looked into the camera and sternly parroted the company line?  Good, now forget it because that spokesperson is a dinosaur, and training today’s… Continued

Starting from Scratch—Five Steps Toward a Greener Business

December 8th, 2008 by

Perhaps it’s not time to appoint a chief sustainability officer just yet, but you might be closer than you think. More than ever, companies are realizing that “going green” is not only cool and good… Continued

Need Help Pitching? Try These Resources

December 8th, 2008 by

If you need help pitching to press, then it behooves you to check out these additional online resources. For the budget-strapped, they are free (or they offer a substantial free trial), and are packed with… Continued

Product Launches: 10 Tips For Success

December 2nd, 2008 by

Here are 10 tips for product launch success. These are practical suggestions for media relations pros from BurrellesLuce. 1. Survey the landscape. Determine how your new product or service will fi t into the competitive… Continued

The TV Interview Tip Sheet

December 2nd, 2008 by

Here are 10 tips for Interview Preparation (for TV). These are practical suggestions for media relations pros from BurrellesLuce. 1. Bring in a coach. An outside pro can infuse the training sessions with realism— and… Continued

80% of Americans Influenced by Green Concerns

December 2nd, 2008 by

Looks like more and more people are "going green." According to a recent survvey by the National Marketing Institute, 80% of American adults say they are motivated to some extent by green considerations. In the recent… Continued

The Secrets of a Successful Press Conference

December 1st, 2008 by

Your company has breaking news it wants to announce to the press. You want to set up a press conference. Great! But how do you do it SUCCESSFULLY? That is the question.

The Do’s and Don’ts of Offering Food to the Media

December 1st, 2008 by

Whether you’re taking a reporter to lunch at the local coffee shop, or inviting the media to an elaborate press conference complete with tables of gourmet delicacies, feeding the media can be fraught with problems.… Continued

Four CSR Program Basics

December 1st, 2008 by

Following are four tips on how to benchmark your new or existing green and/or CSR efforts: 1.    Identify issues related to the environment, employment, the community, policy, and governance that are important to the company and… Continued

Five Video Coaching Basics

December 1st, 2008 by

Following are five steps to developing your company’s message using videotape. 1. Be clear: People freak out when they see you with a video camera. Assure them that the footage you’re shooting isn’t going to… Continued