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Under the Microscope: A New Regulatory Age Requires Increased Transparency

January 26th, 2009 by

It was his first full day on the job and already President Obama was making quite an impression. In the first of what will surely be many sweeping policy changes, he swiftly set firm limitations… Continued

It’s Not You, It’s Us: Communicating Layoffs & Other Internal Crises

January 26th, 2009 by

Last month, Jerry Yang rounded out his tenure as CEO of Yahoo with a mass memo to employees that announced 1,500 layoffs. It wasn’t the first e-mail of its kind to come from Yang, who… Continued

Nonprofit Aims to Achieve Green Building Status

January 26th, 2009 by

Several years ago, American Jewish Committee (AJC) made a commitment to devote resources to become a green agency, beginning with AJC headquarters in New York. This has not been an easy task. The eight-floor building… Continued

New Study: Digital Increasing Online Social Awareness

January 22nd, 2009 by

The 2008 Digital Future Project, conducted by the Center for the Digital Future at the USC Annenberg School for Communication, identified several trends pertaining to Web usage, including increasing online community membership and the role… Continued

The Weather Channel: Going Green at Work

January 21st, 2009 by

The tide has turned. Concerns for the environment that once were considered controversial have now become mainstream. The commitment by The Weather Channel to work at all levels to further the green movement has its… Continued

Tips for Communications Training for a Digital World

January 21st, 2009 by

The proliferation of new media technology has made media training for the digital world a vocational necessity. Following are best practices for communicating your message via blogs, Web casts and podcasts:  Blogging: •    Examine your… Continued

Crisis Communications in a 24/7 Media World

January 20th, 2009 by

For PR professionals, if there is no communications plan in place during a crisis, a little tempest in a teapot can combust into a full-blown disaster. Suffice it to say, that is never a viable… Continued

Empirical Evidence: CSR & the Bottom Line

January 20th, 2009 by

"High performance and high integrity are good for the bottom line." Two scholars in the area of corporate social responsibility (CSR)–Robert L. Heath, Ph.D., and Lan Ni, Ph.D., both of the University of Houston–reached that… Continued

Yes, Britney Spears Is Setting a Good Example: Three Must-Have Social Media Skills for 2009

January 20th, 2009 by

The Internet is a twitter this month about a job posting for a social media manager for Britney Spears. While it’s certainly a newsworthy announcement for us social media types, it shouldn’t come as a… Continued

A Lesson in Walking the Talk

January 20th, 2009 by

As a communications agency, we do a lot of talking. And, we advise our clients on how, when, where, and with whom they should talk specifically about issues of corporate social responsibility.  In an effort… Continued