The success or failure of your media pitch rests with how well you have targeted journalists you don’t know.
Topics
The Give and Take of Media Relations
November 25th, 2013 by Diane SchwartzIt’s not everyday that PR is taken to task for sending unsolicited emails to reporters. Oh, wait – it is every day that this happens. And sometimes the magnifying glass is placed directly over the… Continued
The Give and Take of Media Relations
November 25th, 2013 by Diane SchwartzIt’s not everyday that PR is taken to task for sending unsolicited emails to reporters. Oh, wait – it is every day that this happens. And sometimes the magnifying glass is placed directly over the Public Relations trade, as is the case this week with an unflattering article by The New York Times’ Haggler (Pulitzer […]
Digital Technology: Uncomplicated, But Oh So Frustrating; Brands Must Take Additional Pains To Build Up Character
November 25th, 2013 by PRNEWSJust 15% of Americans believe that digital technology has complicated their lives while 87% said that frustrations with usability on the Web and mobile devices have created negative perceptions about brands.
Case Study: Lamaze Uses Real Stories to Deliver More Relevant Content And Help Women Make Right Birth Choices
November 25th, 2013 by PRNEWSThe babies just keep on coming. More than a few states in America are experiencing baby booms.
Strategic Corporate Giving: Laser-Like Focus Sparks Solid PR Results
November 25th, 2013 by Erica ChristensenChoosing the best fit for your company’s philanthropic efforts is a challenge in any economy. At CA Technologies , we decided to be more strategic in our giving.
How To Adopt the 5 Gospels of News Writing
November 25th, 2013 by Reg RoweThe purpose of a news release is to tell a story that grabs a reporter’s attention and results in a placement in a publication, online outlet or on air.
Communicators Play Key Role In Reinvention of Sales and Marketing
November 25th, 2013 by PRNEWSDespite the constant flux in marketing and communications, some if not many of the changes that are being bandied about in the marketplace often take on a Groundhog-Day quality.
Wake-Up Call In Survey of PR Profession
November 25th, 2013 by Howard SholkinAn online survey of public relations professionals uncovered insights—both encouraging and worrisome—related to the responsibilities and leadership in the communications profession.
Keep Your Email Pitches Short—Then Make Them Even Shorter
November 22nd, 2013 by Richard BrownellLearn the tools to craft an email pitch that grabs a journalist’s attention.