Topics

The PR field has perhaps undergone more transformation in the past five years than in the previous two or three decades. Changes in the way content is produced, distributed and consumed have had a dramatic affect on marketing communications, from mobile to social media. But there may be an even more profound change afoot.

The events that transpired early on Saturday morning involving a Wal-Mart truck and comedian Tracey Morgan certainly won’t help the retailer’s embattled image.

If you weren’t at the PR News Social Media Summit last week, I forgive you. But really, you should try to attend an upcoming conference of ours because you are going to pick up a lot of unique, sound and creative tactics and strategies  – what we like to call “stealable ideas” – that will […]

If you weren’t at the PR News Social Media Summit last week, I forgive you. But really, you should try to attend an upcoming conference of ours because you are going to pick up a… Continued

It seems to be a no-brainer that communicators should be using video in their media strategy, yet many are still sitting on the sidelines. Here are some tips to make video happen for your brand.

You’re researching your competitors’ videos on YouTube so you can optimize your own videos better for search, right? Of course you are.

Journalists want stories that haven’t been seen elsewhere—something that will grab the attention of people hooked on Angry Birds and “Orange Is the New Black.”

I love Yelp. Not because I’m a foodie or a big restaurant goer, but for its reviews. Whatever the establishment—whether it’s a new Bobby Flay creation or garden-variety diner—you can easily find wildly divergent views of the same restaurant, which makes for some entertaining reading. For one person, the meal is so deliciously good that […]

For all it’s popularity and usefulness, Instagram’s in-app photo editing features leave a lot to be desired among professionals, especially those who count themselves among the artistic set.

Reddit’s audience is notoriously tough, especially if it perceives disingenuousness on the part of someone posting on the site. Nowhere is that more evident than with the platform’s popular Ask Me Anything (AMA) section.