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When H.J. Heinz Co. announced its acquisition of Kraft Foods Group recently—creating the third-largest food and beverage company in North America—a smorgasbord of PR accompanied the move.

In PR News’ periodic look at how PR executives got to the pinnacle of communication, Matt Afflixio from Access Communications argues in favor of being paranoid, on time and always better.

Is your to-do list spiraling out of control? Try these six suggestions to tame the beast.

Telecom companies are looking for a new lifeline on their social channels. Social media engagement in the telecom sector grew just 1 percent, from January 1-March 15, compared with the same period in 2014, according to an exclusive study by social media analytics company Shareablee.

Starbucks and SeaWorld kicked off integrated messaging campaigns in the last month that were based on the most fundamental premise of good PR: Symmetrical (two-way) conversations are preferable to one-way. Both tightly integrated paid media with earned and owned. And both—judging from media and consumer reaction—failed spectacularly.

With a “more-with-less” model seeping through corporate America, brands and organizations no longer have the luxury of constantly having meetings.

Working remotely isn’t a new concept, but for a culture that already has a habit of foregoing vacation days, is it possible to ever leave work behind?

This infographic demonstrates in a few simple steps how to get your brand set up on Instagram.

Some brands put effort into being funny and seem to have decent comedic chops. Here is what six of them did for this April’s Fools Day.

Jay Z’s media strategy for his Tidal music service provides a veritable clinic for communicators who are looking for ways to make a splash when they announce new products and/or services.