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4 Things Brands Should Know About #BoycottIndiana

March 30th, 2015 by

Before you decide how—or if—your brand will communicate regarding Indiana’s Religious Freedom Restoration Act, here are 4 things you should consider.

PR Insider: Making Contacts in the TV Newsroom

March 30th, 2015 by

Pitching TV producers and reporters requires following a special set of rules, and if you follow them correctly, you will have TV newsroom contacts for a long time to come.

Are You Engaged in Reverse Mentoring?

March 30th, 2015 by

All the talk about mentoring can make you feel a bit left out. If you are neither a mentor nor a mentee, then what the heck are you doing with yourself?  The truth is, you are probably mentoring or being mentored without even knowing it. It’s the new fabric of our work culture – people […]

Are You Engaged in Reverse Mentoring?

March 30th, 2015 by

All the talk about mentoring can make you feel a bit left out. If you are neither a mentor nor a mentee, then what the heck are you doing with yourself?  The truth is, you… Continued

Teaching Execs How to Channel Hop

March 30th, 2015 by

When is TV media training not TV media training? When it’s customized for specific settings, hosts and issues.

Picture This: Retailers Flock to Instagram

March 30th, 2015 by

Brands and organizations of all stripes are starting to embrace Instagram, whose youthful user base grew to 64.2 million last year and is expected to top 100 million by 2018.

Shooting for Brand Lift via March Madness

March 30th, 2015 by

The 2015 NCAA men’s basketball tournament heads toward the Final Four this weekend. But consumer brands have been scrambling to align their messages with March Madness since it started nearly two weeks ago.

The Week in PR: March 30, 2015

March 30th, 2015 by

McDonald’s seeks ‘Moments of Joy as sales’ slump.

Keys to Content Success: People, Processes, Data

March 30th, 2015 by

The success of branded content is more contingent now on PR pros’ ability to crunch numbers and analyze data.

Using Inventive Messages to Inspire Young People

March 30th, 2015 by

The cause of science, technology, engineering and math, or STEM, is being embraced by a growing number of groups, including scientists and inventors.