Topics

Leaked FTC Report Reveals How Google Altered Search Results

March 20th, 2015 by

A previously unreleased report from the Federal Trade Commission’s 2012 investigation into Google’s search practices shows that the company boosted some of its own services over those of competitors even if its offerings did not match customer search criteria.

PR Insider: Why Your Company Must Clarify and Simplify

March 19th, 2015 by

Clarifying your communications will help your business stay on track, and it will help your customers to connect with your business to a greater degree. 



Does Your Post Pass the Elevator Test?

March 18th, 2015 by

We all have our pet peeves that we cherish and use to define ourselves to ourselves. One of mine is the way people behave when looking at their mobile phones while walking or standing in public. Specifically, people in elevators gazing at their phones. Perhaps this has happened to you: You’re waiting for an elevator, […]

Does Your Post Pass the Elevator Test?

March 18th, 2015 by

We all have our pet peeves that we cherish and use to define ourselves to ourselves. One of mine is the way people behave when looking at their mobile phones while walking or standing in… Continued

3 PR Lessons From Starbucks’ #RaceTogether Campaign

March 18th, 2015 by

While some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S.

St. Patrick’s Day May Be PR Remedy for What Ails Guinness

March 17th, 2015 by

A special event is a great springboard for what your brand has in the pipeline and how you are better serving your customers and prospects.

Snapchat Shows (Again) Why Brands Need to Be On Its Platform

March 16th, 2015 by

The Snapchat social media platform has grown to become a major player in the content distribution game.

Instagram Pulls Ahead By Focusing on Emotion

March 16th, 2015 by

Due to faster-than-expected growth in users in 2014, up 60 percent, Instagram surpassed Twitter to become the second-largest social network in the U.S. last year, eMarketer s aid earlier this month.

Thoughts About Opening a New Shop

March 16th, 2015 by

Here are five tips for PR professionals who are helping to set up an office for a PR agency. They apply to communicators working for brands, organizations and nonprofits.

Annual Reports: Not Sexy, But Crucial

March 16th, 2015 by

The fleeting rush of a major influencer or prospective client responding to a ‘DM’ via Twitter may not be nearly as important for your brand or organization as a kick-ass annual report.