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If you’re not listening to employees closely and vesting them with legitimate responsibilities, they eventually are going to stop listening to you.

When it comes to marketing and public relations, brands are using visual elements more than ever to connect with niche audiences.

Hostess Cupcakes plays ball and Land Bryant thumbs its nose at Victoria’s Secret.

If you want to encourage people to read your email messages consistently and stay dedicated to your social channels, without bolting and never returning, the remedy seems fairly straightforward.

The major takeaway of Arthur W. Page Society’s spring meeting was that for PR pros the future is uncharted but, in light of some of the cultural indices, loaded with opportunity.

Here are some tips for telling your brand’s story and building a community on Pinterest, one of the most popular social media networks out there.

It’s as good a time as any for PR managers and directors to assess their work, reevaluate those campaigns that worked (or failed) and recalibrate how they use media channels to get their message out and measure the results.

Lane Bryant’s campaign provide a few takeaways for communicators, foremost among them the importance of creating a unique, albeit accessible hashtag.

For communicators, particularly on the B2B side, it’s a constant challenge to make sure that when they or their boss is presenting new information and/or ideas to the public the message is clear and unequivocal.

By better educating company executives (or empowering clients to educate theirs), you can increase the level of understanding around the broad potential impact of PR.