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All the talk about mentoring can make you feel a bit left out. If you are neither a mentor nor a mentee, then what the heck are you doing with yourself?  The truth is, you… Continued

The 2015 NCAA men’s basketball tournament heads toward the Final Four this weekend. But consumer brands have been scrambling to align their messages with March Madness since it started nearly two weeks ago.

McDonald’s seeks ‘Moments of Joy as sales’ slump.

The success of branded content is more contingent now on PR pros’ ability to crunch numbers and analyze data.

The cause of science, technology, engineering and math, or STEM, is being embraced by a growing number of groups, including scientists and inventors.

Brands and organizations of all stripes are starting to embrace Instagram, whose youthful user base grew to 64.2 million last year and is expected to top 100 million by 2018.

When is TV media training not TV media training? When it’s customized for specific settings, hosts and issues.

How do professional communicators prepare for the impossible-to-foresee developments in the aftermath of a catastrophic, tragic event?

One Direction is a business venture like any other, and its primary challenge is to communicate to its fans—and internally to its remaining members—that the group will remain relevant in the near term in light of this important defection.

Most any merger will have ripple effects throughout the companies’ communication efforts, but this one should be a real doozy.