For some of us, the term “content marketing” is just a highfalutin term for things we’ve been doing for years: writing and producing interesting content and trying to earn the eyeballs and loyalty of our target audiences. For many others, it’s a whole new ball game that you just can’t buy a ticket to.
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Despite Surge in Visual Storytelling, Text Articles Lead in Engagement
July 27th, 2015 by PRNEWSA picture may be worth a thousand words, but for PR pros an article with text remains the most popular content marketing format and earns the highest level of engagement, according to a study conducted by Fractl exclusively for PR News.
4 Steps to a Winning Social Media Narrative
July 27th, 2015 by PRNEWSMost PR writing is like a snapshot in time, such as a new product that needs promotion via press release. But developing a social media narrative, or giving your social posts a sense of continuity for your audiences, requires a different mindset.
Which Big Brands Are the Best Strategic Storytellers? [Infographic]
July 23rd, 2015 by Steve GoldsteinPR News and Nasdaq Media Intelligence launched a poll earlier this month asking the PR News community which of Fortune’s 2015 Most Admired Brands succeeds best at telling humanizing stories that drive positive awareness.
PR is Sales is Marketing is Advertising
July 23rd, 2015 by Diane SchwartzThe lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the story, win the account, score a larger budget – is a similar feeling your Marketing counterpart has when her campaign […]
PR is Sales is Marketing is Advertising
July 23rd, 2015 by Diane SchwartzThe lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the story, win the account, score a larger budget – is a similar feeling your Marketing counterpart has when her campaign […]
PR is Sales is Marketing is Advertising
July 23rd, 2015 by Diane SchwartzThe lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the… Continued
3 Budget Web Animation Tools to Help Tell Your Brand’s Story
July 22nd, 2015 by Steve GoldsteinYou only need to look at your own digital habits to know that if you’re in the business of brand communications, you need to find a way to add more visuals to your mix—and, if possible, animated visuals.
5 Factors in Choosing a PR Agency
July 22nd, 2015 by Sandra FathiHere are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there.
Starting Up PR for a Startup
July 21st, 2015 by David Hamilton and Locke RaperWhen working with a startup, you often have to go back to the basics. The client wants exposure, and you have to find ways to help them get it.