Anne Madison, Chief Communications Officer, Brand USA
Over the past 25 years, Anne has led and supported a number of areas from strategic planning to business development. An inspirational, collaborative and innovative leader, Anne has mentored others along their career paths, and is a passionate advocate for building diverse teams as an essential element for creating strategies that drive results.
In 2010, President Barack Obama signed into law the Travel Promotion Act, which created Brand USA, a public-private enterprise to coordinate international marketing efforts in order to increase tourism to the U.S., enhance America’s image as a premier travel destination and help achieve the goal of welcoming 100 million international tourists. Anne orchestrated Brand USA's launch of a new culinary tourism initiative in July 2014 in partnership with the James Beard Foundation. The program recently expanded to include a new consumer website, “Flavors of the USA,” and a new guidebook in six languages by the same name. She also led Brand USA in hosting U.S. pavilions at regional tourism expositions in Brazil, Mexico, China, Italy, Germany, Singapore, Russia and Sweden. Anne helped to create Brand USA's first MegaFam for Australian travel agents with the support of Qantas Airlines. MegaFams are large-scale, multi-destination U.S. itineraries for international travel agents. The program started in 2013 with one MegaFam, and in 2014, Brand USA hosted four MegaFams.