Amy Paddock, Senior Vice President, Hill+Knowlton Strategies
Amy provided ongoing crisis communications counsel and direct support for a Fortune 50 client encountering one of the largest customer data breaches in U.S. history. She helped develop strategies that reassure a range of internal and external audiences (employees, customers, investors, lawmakers) in the short term and strengthen the company's reputation and brand over the long term. Over a six-month period, she served as day-to-day client lead in a communications war room, overseeing all H+K proactive and reactive strategy development and execution. Amy managed the agency's teams focused on customer, employee and influencer engagement and identified challenges as well as opportunities for positive positioning and engagement. With Amy's help, the client successfully navigated the crisis and emerged with its brand and reputation intact. Amy continues to serve as one of the company's closest and most trusted communications advisors.