Topics

Who Gets Your Vote for 2016’s Spokesperson of the Year?

February 9th, 2016 by

Well, it’s almost a wrap on 2016, and what a year it’s been. I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks… Continued

How to Switch Between Instagram Accounts Without Logging Out

February 9th, 2016 by

Instagram has announced that beginning this week you’ll be able to add up to five Instagram accounts and easily switch between them without having to log out and log back in.

Healthcare Communicators Face Consumer Education Challenges

February 9th, 2016 by

For pharmaceutical marketers, public health officials and health plans looking to improve people’s well-being through preventive care, the frequent change of physicians is only one challenge.

What the Meat Debate Can Teach You About Your Messaging Strategy

February 8th, 2016 by

It’s a lot cheaper to prepare than it is to react. Smart companies should be setting up political war rooms around potentially controversial issues.

Super Bowl 50’s PR Winners and Losers

February 8th, 2016 by

The Super Bowl has become a media spectacle with few rivals, and the battle for the public’s attention is just as fierce a contest as for the Lombardi Trophy.

6 Steps to Help Coordinate a Crisis Response in a Large Corporation

February 8th, 2016 by

The most successful crisis response plans deliver all the best attributes of an involuntary reflex.

6 Tips to Gain Employee and Stakeholder Buy-In for CSR Success

February 8th, 2016 by

Being a CSR practitioner today is more challenging than ever.

A Job for Communicators: Just 47% of Workers Receive Diversity Training

February 8th, 2016 by

Taft & Partners considered how diversity is being communicated in workplaces and homes, and to explore what employees encounter on the job.

Tips and Tricks to Use Facebook’s New Live Video Feature to Boost Brand Engagement

February 8th, 2016 by

Akin to Periscope, Facebook Live allows users to broadcast events in real time.

PR Professionals as Leading Entrepreneurs

February 5th, 2016 by

PR pros’ jobs today are both multidisciplinary and business-oriented, thus requiring essential entrepreneurial skills.