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Good communicators know the rules of what and what not to do on Twitter. But let’s assume a bad tweet has escaped out into the world. How do you recover?

To ease your burden when beginning to plan multi-platform audience campaigns, we asked Jennifer Brain-Mennes how she begins thinking about multi-platform audience campaigns, what is the toughest hurdle and how Post’s campaigns are measured.

Here’s a snapshot of new tools that are changing the PR industry, and have the potential of upping your performance.

There’s no denying the three pillars of social media metrics: engagement, reach and conversions. Prioritizing and classifying them, however, is no small task.

Making up a plan when a crisis hits will leave you several steps behind as it escalates. Here is how a crisis PR team should be structured to be ready in minutes.

Here are some tips on how to sift through the social media data you have received and make your measurement efforts productive.

We asked PR thought leaders how they would counsel Subway during the next 3-5 months.

Competing with the ratings-first and click-bait mentality of on-air and online news outlets can be a lesson in futility for PR pros tasked with telling their organizations’ stories.

The secret to building an effective PR team could be to steer clear of PR.

Before throwing yourself headlong into a race to year’s end, commit to finding a few ways to keep a bit of that summer-like mindset in the mix.