While many maturing social media channels are moving to a pay model, only about half of the PR News community says it is paying to boost social media posts, a new survey of some 200 PR professionals showed
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Some Rainy Day Recommendations From PR Pros
October 2nd, 2015 by Steve GoldsteinWe asked the PR News community on Twitter to name their favorite thing to do on a rainy day when they’re not working. Here are some tantalizing suggestions, if you’re looking for easygoing inspiration.
How to Shine in the PR Presentation Spotlight
October 2nd, 2015 by Arthur SolomonPerhaps the most important aspect that will determine climbing the ladder to a top position at a PR agency is how you perform during a presentation.
How to Build Thought Leadership That Drives Business Goals
October 1st, 2015 by Mark RenfreeDitch the hard sell in favor of supplying top-quality content. Serve the community and they’ll return the favor by helping you achieve your business goals.
Will Twitter’s ‘Buy’ Button Hasten the Marriage of PR and Marketing?
October 1st, 2015 by Steve GoldsteinThanks to Twitter, PR, sales and marketing just got a little cozier. The company announced yesterday that retailers using certain e-commerce platforms can now sell products and services within a tweet by adding a “Buy” button.
PR Pros’ 11 Commandments for Working With Reporters
September 30th, 2015 by Steve GoldsteinAs a PR pro, are you doing everything you can to make your dealings with reporters positive and get them to trust and, yes, need you?
5 Tips to Tell a Compelling Brand Story on Social Media
September 30th, 2015 by Richard BrownellSocial media writing can be particularly challenging for communicators, but here are some tips to make it less of a challenge and more of an opportunity.
How to Get Executives to Submit to Media Training…and Maybe Enjoy it
September 29th, 2015 by Seth ArensteinWe asked a media trainer how she gets senior executives to submit to media training and about other aspects of preparing to face the media.
Twitter: Friend or Foe When Pitching Media?
September 29th, 2015 by Jane VadenWhen it comes to using Twitter for building relationships with journalists, there has been much debate as to how and when to use it.
Party City Gets a Dressing-Down for Facebook Censorship
September 28th, 2015 by Mark RenfreeParty City has not responded to claims that it removed customer feedback from its Facebook page after a customer penned a letter detailing her issues with the gendering of the store’s Halloween costumes.