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In a time when CEOs and other high-level executives have become the public face of an organization, communicators can learn much from both the brevity and gravity of Lincoln’s address.

PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.

In order to have an illuminative PR measurement plan it has to be thought about early and often.

Many people neglect crucial areas of their releases that could be better optimized. Here’s where you should focus.

Facebook took the high road when criticized about why it failed to activate Safety Check for Beirut but did so for Paris.

These days Google and the big search engines are the new gatekeepers, and smart communicators know how to use their rules and algorithms to their advantage.

What are PR leaders thinking about as we head toward 2016?

In preparation for a successful 2016, here are some tips PR professionals may want to consider.

Social media has redefined how the news is being delivered and how strategies to share stories are developed.

Even savvy nonprofits like the Boys & Girls Club of Harlem can struggle to break through the noise. But never fear, that’s where an agency partner comes in.