Stories by Shawn Wood

Social media has redefined how the news is being delivered and how strategies to share stories are developed.

PR pros on a quest toward communications supremacy would do well to check out some of these hidden gems from the AP Style Guide.

PR is about presence, positioning, and promotion. Facebook can help your client accomplish all three, if you use the platform for the reason it was created.

During “sweeps,” all your favorite shows have their season-ending cliffhangers. And for PR people, we get to position those clients that offer more heart-tugging human-interest appeal.

We need to get to back to the basics of reputation management because teaching principles of protecting an image should be sacred in PR.

If you see something savvy, appreciate it. If you see an award-winning campaign, research why and work to emulate that for one of your clients.

The world of PR is a multifaceted and complex industry, and there are a number of myths out there about what PR professionals do not do.

When it comes to agencies hiring interns, the question that always comes up is: “To pay or not to pay.” Frankly, that should never be the question.

When it comes to social media, it is doesn’t matter if your client is ready. The media is ready, and they are waiting.

From delegation to prioritization, here are the top five ways to help you can manage PR overload and become a better steward of your talents for your clients and team.