Your first inclination when hearing the story about Mylan and its EpiPen is to categorize it. Put it in a place alongside similar tales. That’s normal. It’s what the human brain does to make sense of incoming stimuli. The EpiPen saga seems like an easy one to handle. We who follow news of brands, particularly in the pharmaceutical space, have seen it before.
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Digging Deeper on the EpiPen Crisis
August 31st, 2016 by Seth ArensteinYour first inclination when hearing the story about Mylan and its EpiPen is to categorize it. Put it in a place alongside similar tales. That’s normal. It’s what the human brain does to make sense of… Continued
Facebook’s ‘Offers’ Helps PR Pros Delight Fans With Coupons
August 31st, 2016 by Mark RenfreeFacebook Offers, a way for brands to share discounts and promotions on Facebook, received a significant update on Aug. 30, according to a company blog post. The social behemoth optimized the service for mobile, while expanding tracking abilities and giving brands more ways to promote their coupons. Facebook now lets organizations create Offers that can be redeemed online or through an in-store purchase.
Before You Create an Infographic: 4 Preparatory Steps
August 30th, 2016 by Ian James WrightAn infographic can be a great way to share your story—provided it’s the right story for the medium. As we know, there’s no silver bullet when it comes to info-delivery methods. You might feel that you have an intuitive sense of what’s appropriate for an infographic, and you may be right. But it’s helpful to think it through more thoroughly, and you owe it to your brand to do so.
6 Periscope Do’s and Don’ts to Consider When Broadcasting Your Brand
August 30th, 2016 by Brandi BoatnerIf a picture is worth a thousand words, is a video worth a thousand more? There are 4.5 billion pieces of content shared every day. As we enter the fall season and move toward the end of 2016, the reign of video content will continue to dominate into next year. According to a recent report from Cisco, video content will be responsible for 85% of search traffic in the US alone by 2019.
Colin Kaepernick & 6 Tips for Employees Who Make Controversial Statements
August 29th, 2016 by Hinda MitchellThere is a fine line between adopting a social issue and taking a position on something so controversial that it quickly escalates from good intention to crisis. While this piece is not intended to determine the rightness or wrongness of Kaepernick’s act, from a communications perspective, here are a few things that PR pros should consider if someone from your organization is preparing to make a political statement.
5 RFP Must-Do’s When Hiring Your Next PR Agency
August 29th, 2016 by Steve DrakeClients that truly want to identify and hire the very best PR agency, whether for a short-term project or an ongoing contract, should undertake the same level of due diligence, review and evaluation as their human resources departments would put into the hiring of a new staff of public relations professionals—because that’s essentially what the new agency will bring to the organization.
Brands’ Tactics Burnish and Tarnish Their Reps at Summer Olympics
August 29th, 2016 by Katie PaineThe Olympics is not for the faint of heart. Never mind the athletes. Being a spectator or a sponsor requires as much grit and fortitude. I know. I just got back from watching my cousin, Caleb Paine, compete on the U.S. Sailing Team. For years, I observed the Olympics from the comfort of my living room, watching the celebration of human spirit and athleticism play out against what I assumed was a perfectly orchestrated spectacle, replete with major brands and a lot of media coverage. It’s not like that at all.
Instagram Is Most-Engaged Platform for B2B and B2C Brands During Olympics
August 29th, 2016 by Seth ArensteinNo doubt, the Olympics was good for Instagram. We told you last week how Shareablee data provided exclusively to PR News Pro showed consumer actions, or engagement, with B2B brands grew 50% August 5-17. Actions are the total of consumer likes, comments, shares and retweets. B2B brands had 1.8 million actions; B2C had 213 million.
Use of Data and Social Are Key Trends for Advocacy PR
August 29th, 2016 by Seth ArensteinA weekly look at the latest trends in PR and communications with a key leader in the industry. This week we speak with Karen Moore, an advocacy PR specialist, who points to data-driven communications and social media as trends in advocacy PR.