No doubt, the Olympics was good for Instagram. We told you last week how Shareablee data provided exclusively to PR News Pro showed consumer actions, or engagement, with B2B brands grew 50% August 5-17. Actions are the total of consumer likes, comments, shares and retweets. The exclusive Shareablee pie charts show the division of platform activity for B2C (left) and B2B (right) brands. B2B brands had 1.8 million actions; B2C had 213 million.
Source: Shareablee data provided exclusively to PR News Pro.
