It’s hardly a surprise for loyal Data Dive readers that video is one of the main ingredients driving consumer engagement for B2C and B2B brands. Media companies are catching on.
The latest evidence is BuzzFeed’s reorg, announced August 23, when founder Jonah Peretti told employees, “Having a single ‘video department’ in 2016 makes about as much sense as having a ‘mobile department’… as digital video becomes ubiquitous, every major initiative at BuzzFeed around the world will find an expression as video….”
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IMG Dominates Consumer Engagement With B2B Instagram Videos, Actions Up 168% in Q2
September 12th, 2016 by Seth ArensteinHow My Team Combats the Noise to Reach Reporters
September 12th, 2016 by Seth ArensteinOne of the biggest trends PR faces is too much noise. I mean this for reporters who are inundated with pitches that might not be appropriate for them as well as the competition we face within the television industry for viewers. We’ve developed three strategies for facing this competitive environment.
Image Analytics Emerges as Vital Measurement for Communications
September 12th, 2016 by Margot SavellIn Mary Meeker’s Internet Trends report (2014), it was estimated that 1.8 billion photos were shared on select social channels daily. In her latest report, for 2016, Meeker estimates the figure for 2015 to be 3.25 billion photos daily. There are a bit more than 7 billion people on Earth. Think about how often every person on Earth, even those without internet access, would have to upload and share a photo each week to reach that figure. So the longtime practice of image analytics in traditional media has become a hot new topic in social media, and listening tools are starting to add image recognition to their capabilities.
The Week in PR
September 12th, 2016 by Seth ArensteinA look at the week that was in PR. This edition includes several Wells Fargo miscues and a poor showing from NBC Today host Matt Lauer during a presidential debate.
ESPN Team Building Tip: If Writing Is There All Else Follows
September 12th, 2016 by Seth ArensteinDo hiring practices change when building a digital team? We asked ESPN’s Paul Melvin, senior director, communications, what he seeks in a digital hire. Here’s what he said: “I think people make a mistake if they hire for a ‘digital’ or ‘social’ communications role based on the idea that criteria are fundamentally different than what you look for in any communicator. I always look for the ability to write, passion, a combination of self-confidence and self-awareness, and emotional intelligence.
What Are the Most Important Skills PR Pros Need to Develop Now?
September 9th, 2016 by Sophie MaerowitzPR professionals are tasked with a lot these days. From writing traditional press releases and website copy, to crisis management and social media, the list of responsibilities seems to grow almost daily. It’s hard to know which skills communicators should be prioritizing to stay at the top of their field. For insight on this career-making question, we turned to the PR News community.
The Client Writing Voice: Where to Get It and How to Use It
September 9th, 2016 by Jamie Izaks, All Points Public RelationsDeveloping a unique writing voice can be a challenge. Add in the fact that many PR pros work at agencies where they have multiple clients across different industries and you’re likely facing the dilemma of pinpointing and utilizing many different voices. Here are some tips for identifying your client’s brand voice for better, more efficient written material.
‘What is Aleppo?’: What to Say to a Journalist When You Can’t Answer a Question
September 8th, 2016 by Sophie MaerowitzMSNBC correspondent Mike Barnicle asked Libertarian Party presidential candidate Gary Johnson, “What would you do, if elected, about Aleppo?” To which Johnson responded, “What is Aleppo?” Within minutes, the former governor was being mocked on Twitter and covered by scores of online news outlets, many of which posited that the gaffe was an indication of a clueless foreign policy. From a PR perspective, it indicates a lack of media training.
NBC Stays Quiet Amid Harsh Criticism of Matt Lauer
September 8th, 2016 by Mark RenfreeThere were high expectations as NBC News headed into what was referred to as a preliminary debate between the two presidential candidates. But for many the “Commander-in-Chief Forum” that aired on MSNBC on Sept. 7 crumbled in the hands of its host, the longtime “Today” show anchor, Matt Lauer.
2016 Agency Elite Award Finalists Announced by PR News
September 7th, 2016 by Steve GoldsteinPR News will celebrate the winners and honorable mentions of its 2016 Agency Elite Awards at its annual Platinum PR/Agency Elite Awards luncheon at New York’s Marriott Marquis on Oct. 19, 2016. The Agency Elite Awards benchmark excellence in PR agencies’ key practice areas, from advocacy, crisis communications and social media to measurement, media relations and reputation management.