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The stalwart, indefatigable souls behind the best PR and marketing campaigns of the past tumultuous, media-saturated year will get the glory they deserve at PR News’ Dec. 6 Winter Awards luncheon at the historic National Press Club in Washington, D.C. At the luncheon PR News will announce the winners of its 2016 PR People Awards.

For a crash course in how not to communicate with millennials, take the time to visit /r/FellowKids, a “subreddit” of gigantic content-aggregation site Reddit. It’s a site dedicated to mocking examples of “advertisements and media that totally appeal to the radical youth of today. Cowabunga!”

Google Analytics is among a PR pro’s most valuable means of proving ROI on a campaign. But for communicators that consider themselves more wordsmiths than STEM experts, it can be challenging to move past “analysis paralysis” when approaching a complex tool like Google Analytics.

Winner: Brownstein Group – IKEA Adult Coloring Book ColorWithIKEA provided IKEA fans with their own set of illustrations that are free and ready to be downloaded, printed and filled in with a personal touch. It tied… Continued

Winners: IBM – 360 Degree Research Labs and J. Walter Thompson MEA – HASSA ELIYA (NOW IS MINE) IBM – 360 Degree Research Labs With Facebook and YouTube now providing the capability for brands to… Continued

Winner: Workiva – CONNECTS with Employees Workiva’s CONNECT was created to empower employees by providing a forum for interaction and the dissemination of valuable resources. Unlike other corporate intranets that simply broadcast company information, CONNECT… Continued

Winner: SAP – #One4 Project The idea for the One4 project was initiated by one SAP employee who was haunted by the global images of the Syrian toddler who lost his life making the journey… Continued

Winner: Weber Shandwick & GSK – Tums Starting Spread During the 2015 NFL season, TUMS fans had painstakingly plotted their fantasy lineups on the turf. With that in mind, Weber Shandwick & GSK created the… Continued

Winner: Marina Maher Communications – Connecting with Consumers and Influencers on Twitter in Real-Time to Create Army of Endorsers  Head & Shoulders is the #1 shampoo in the world, but due to a stigma around… Continued

Winners: Coyne PR – Pennzoil Reaches New Heights with Airlift Drift Mini Film and Everywhere Agency – The OshKosh B’gosh #BreakForSpring Campaign Coyne PR – Pennzoil Reaches New Heights with Airlift Drift Mini Film The… Continued