The most important place a PR pro works is, well, just about everywhere. Externally, the communicator is a brand’s image champion and advance scout, interacting with the public and monitoring social conversations to spot trends and issues before they develop into full-blown crises. Inside the enterprise, internal communications help shape a company’s culture. Communicators serve… Continued
The post Six Steps for Communicators to Build Trust With the C-Suite appeared first on PR News Blog.
While every situation requires the communicator to do her/his best, off the record, PR pros will admit there are few more pressurized situations than dealing with the C-suite, particularly when the message you’re relaying is difficult.
What is the best way for communicators to report up to the C-suite? For Nisha Morris, executive director for communication at Providence St. Joseph Health, the foundation for such work is based on communicators gaining the trust of the C-suite. She offers insights that have helped her and her team do so.
In today’s fast-paced world, there are few things more frustrating than receiving an emoji from a friend that your device doesn’t recognize. What other profound visual iconography have you been missing out on since you skipped that latest software update?
It’s arguably the communicator’s main stage: providing messages and data to the CEO and the C-suite. What are the best ways to report data and difficult issues to senior leaders? We ask communicators for tips and tactics.
For a change of pace we asked data partner Shareablee to find the TV shows with the most consumer engagement during Q1 2018. The list of top 10 shows spans the gamut from new, tween-oriented series to morning news shows and an aged comedy series in syndication.
Imitation might be the sincerest form of flattery, but when it results in the flatterer eating your lunch much of the enjoyment associated with flattery evaporates quickly. This is the case with Snapchat’s features, which Facebook has copied without mercy. Facebook’s features, though, are pulling ahead of Snapchat’s in terms of usage.
When life gives you lemons, you can cry or make lemonade. So your company is not yet GDPR-compliant and doesn’t seem to be too eager to change its status. That’s a shame because you might be missing a good chance to raise your brand reputation and increase employee advocacy. Most important you might be leaving money on the table.
With the GDPR looming, it’ll soon become clear which organizations have prepared for Europe’s legal framework for the collection and processing of personal data and which companies are struggling to comply by the May 25 deadline.
The regulations stipulate that data breaches must be reported to European regulators—and to customers—within 72 hours, which makes it essential for organizations to plan ahead for the inevitable data breaches that are happening with increasing frequency.
David Leonhardt of The New York Times called out himself and fellow journalists for failing to include enough women as sources in articles. How can communicators, who often are the journalist’s conduit to expert sources, turn around this situation? Dina Burns and Patrick George, directors at KP Public Affairs, offer suggestions.