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Many have suggested that Bud Light and Regina Canada didn’t do enough research for their recent campaigns. Contributor Katie Paine argues that the brand crises would not have been prevented by better research, as the target audiences were not driving the backlash in either instance.

According to the PRNEWS poll, More than one-third of communicators never talk directly with their company leaders.

Public relations agencies have many tools to prepare a client for an interview. But perhaps the most important one is not in any text book or training manual, that is, “common sense.”

PRNEWS reached out to several speechwriting experts to guide our readers on best practices for nailing that C-suite speech.

PRNEWS rounded up a few generative AI tools that have come out in recent weeks to help communicators save time and increase productivity.

Who hasn’t had someone look over their shoulder as they’re working on a communications product and gotten the friendly advice, “Wow, you need to dumb that down for this audience”? There’s a better way. Don’t dumb it down; instead, take some time to smarten it up.

This week we look at the responses from Don Lemon and Tucker Carlson following their respective firings and what it means for their reputations as well as the reputations of their former networks. Plus, Joe Biden announces his re-election campaign and the PR Council issues new guidelines around the ethical use of generative AI.

In honor of Take Your Kid to Work Day, PRNEWS asked the communications industry, “What does your child think you do for work?” 

This month’s data roundup takes a look at ESG communications, brand trust and the impact of AI on writers as well as consumers.

Our author suggests considering these things when faced with a breaking news and timing dilemma.