Stories by Scott Ward

A businessman demonstrates his idea by holding half of a virtual lightbulb and his brain on a versual.

The End of ‘Dumbing it Down’: How to Smarten Strategic Communications

May 1st, 2023 by

Who hasn’t had someone look over their shoulder as they’re working on a communications product and gotten the friendly advice, “Wow, you need to dumb that down for this audience”? There’s a better way. Don’t dumb it down; instead, take some time to smarten it up.