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The secret behind grabbing your target market’s interest lies in understanding how they search for and discover information on your brand. Keyword research provides data-supported answers to questions about popular search trends and the ways people prefer to consume content. These answers open doors to shape content through the mind of a consumer.

With CES beginning today in Las Vegas, we take a look at technology and tech-related issues for PR pros as the year begins.

With CES 2020 beginning, we asked our data partner Shareablee to look at the technology influencers who were most active on social media during the past year. Several famous tech names made the list.

At nearly 200 years old, Western Union is anything but a stuffy, conservative company, reluctant to change. In an interview with the company’s new communications chief, we discuss how Western Union is raising awareness of its new businesses.

In this second of a two-part series, we explore how to protect your reputation on Google. And it’s free. Part I appeared in the December 2019 edition of PRNEWS.

As the new year begins, communicators begin to set priorities for the coming twelve months. IPR Measurement Commission chief Mark Weiner provides a step-by-step guide to help PR pros to benchmark the previous year and plan for 2020.

In this third in a series of Intrado Digital Media-sponsored articles about measurement, we look at the hurdles of measuring media ROI. The first two articles in the series appeared in the November 2019 and December 2019 editions

Our crisis and measurement columnist Katie Paine looks at 2019’s worst crises. She also offers lessons learned from what she sees as the year’s top PR crises. The overarching theme is that a “boneheaded” CEO’s approach to crisis can ruin a company’s reputation, trust and financial standing.

After leaving the Philadelphia Tribune, Joseph Varney Baker worked as a PR consultant for the Pennsylvania Railroad. This led him to found a PR firm in NY, Joseph V. Baker and Associates, in 1934.

Embedded in Gervais’ barbs was far more than a subversive comedian taking jabs at a captive audience— a reminder that, in an election year, problematic business decisions  from the top tiers of a brand will continue to leave a mark on the celebrities, and spokespeople, who are doing work on behalf of that brand.