Virus-Related Unit for FleishmanHillard

FleishmanHillard said April 3 it will debut a cross-functional global practice to provide communication expertise to organizations as they deal with coronavirus. The practice will help companies plan their return to operations as well as adapt to “a dramatically shifting business and social environment,” it said April 3. With clients and offices globally, FleishmanHillard says some companies are nearly ready to transition back to business. Other clients are preparing to reach the pandemic's peak.

“Recovery is going to be a process, not an event, and not a linear process in most places,” said Peter Verrengia, president and senior partner of the firm’s Communications Consulting Worldwide practice. Verrengia will lead the new Recovery and Resurgence practice.

“The most successful organizations," Verrengia said, "will not stop at planning to rebuild. They will focus on resurgence in an environment that is going to look very different across industries and geographies during the remainder of this year and into 2022.”

He continued, “All successful crisis recoveries share one characteristic. The seeds of recovery start at the earliest stages of crisis response.” Business leaders need to allocate resources “now to look ahead to multiple recovery and resurgence scenarios,” he added.

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