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You’d think environment, social and corporate governance (ESG) issues might suffer during the pandemic, when survival takes priority. Yet Hill+Knowlton Strategies’ new SVP and lead of its Better Impact consultancy Cathy Resler says ESG is thriving. The global crisis, she says, led people to look at their values. This collective gut-check allowed some companies to re-think how they act, including on ESG issues.

Media organizations in particular are seizing on the opportunity to make a statement as the May 25 anniversary of George Floyd’s death arrives. One well-known platform for Black creators was notably quiet, though the data bears out that audiences are asking for more.

The conventional hiring process is, well, conventional. Want ads, resumes, LinkedIn, recruiting and search firms. In PR, a field where creativity is highly valued, the traditional hiring route may not always find the best candidates. Companies that take an off-beat recruiting approach likely will find highly creative candidates.

B2B marketers are missing opportunities to connect with individual prospects when they ignore or downplay LinkedIn. Here are 4 easy tips that can help marketers ease the platform’s intimidation factor and increase your chances of success.

Americans are confused about the recent CDC announcement on masks. That they are confused about another coronavirus-related message is not surprising. Even Dr. Fauci says it’s not the public’s fault. Years from now historians will view the pandemic through the prism of communication.

How many crises might have been averted just by asking a few more questions and offering a couple of clarifying points? The author provides some key lessons.

Recent attacks have become bolder and more sophisticated and include invasions of government agencies, healthcare providers, schools and organizations of all types and sizes, including the likes of Twitter and Microsoft and the National Basketball Association. But while most attacks are against large, well-known brands, small business also is a big target for bad actors. The ransomware attack on one of the United States’ largest fuel pipelines is an all-too-frequent reminder that more needs doing. Now.

Each month, we look at new terms picking up steam in the crisis landscape. In this month’s Buzz Box, we explain “Cryptoviral Extortion” and “Internet of Behavior.”

One of the communicator’s domains is online, where, among other things, they monitor social conversations about the company. As such, corporate leaders see them as having intimate knowledge of social and they’re the first call where online risk is involved.

This month’s Crisis Averted shows how a terrific campaign for a lucrative product can go awry quickly. The story touches on a bevy of things: crisis readiness, immediate and more measured reaction to crisis, #MeToo, cancel culture, media, social media, tremendous irony and a large cast of characters.