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A new study reveals that nearly 40 percent of C-Suite leaders and almost the same amount of staffers think DE&I efforts are a “waste” of time and resources. Still, a large majority of those surveyed see DE&I as critical to recruitment, retention, reputation and the bottom line.

The market’s volatility makes it more important to have PR in at the earliest stages of products and campaigns. When a misstep can result in a public backlash, getting PR’s input at the outset of product development and message creation is tantamount to having an insurance policy.

[Editor’s Note: In the Young Voices series, PRNEWS profiles new communicators who discuss the industry, skills and what they wish they’d known before beginning work, among other things. If you’d like to suggest a communicator for this section,… Continued

PRNEWS Live welcomed Suzanne Fanning, CMO of Wisconsin Cheese. Fanning discussed creative strategies to connect with the media.

The old version of the PR playbook urged companies to release statements saying they were apolitical, which hardly ever was true. Today, companies should consider encouraging employees to participate in politics.

The Great White Way will shine again. And an eager, informed audience will help in its return. Today on Good Morning America cast members from shows Hamilton, Wicked and The Lion King announced a Sept. 14 restart of performances. The good news comes after theaters darkened for the past year due to COVID-19. 

Although Musk incorrectly claimed to be the first SNL host with Asperger’s Syndrome, a behavioral disorder that falls on the “high-functioning” spectrum of autism, the billionaire’s disclosure lent an unexpected moment of vulnerability to his SNL debut.

It’s good news that the business community continues to elevate the importance of PR and marketing. On the other hand, this recognition can bring unintended consequences. An example is the suit Massachusetts brought against Publicis Health for its alleged role in helping Purdue Pharma sell opioids.

While TV shows and novels tend to focus on the glamorous side of PR, it’s important to remember that in reality communication also is necessary to raise awareness of topics some may find uncomfortable.

From a PR viewpoint, Peloton is a good news/bad news story. First, the relatively good news. Peloton apologized yesterday (May 5) for failing to act promptly on reports that its secondary line of equipment, treadmills,… Continued