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With so many software choices and cascades of data, the question changes from ‘Which platform(s) do I buy?’ to ‘How do I manage the tool(s) and interpret the data?’ Communicators eventually find themselves bumping up against the limitations of what technology alone can do. In response, tools are neglected and investment is wasted.

For some business executives, media relations is simple: ‘Get me in the NY Times/Wall St Journal/Washington Post.’ However, if the past year of media consumption during COVID-19 has shown anything, it’s the importance of local media.

Have you audited SEO practices around your communication efforts lately? If not, the spring and summer months might be a good time to do so. As such, PRNEWS offers insight from search optimization pros to help.

We asked Alex Slater, founding partner, The Clyde Group, and Christina Ferraz, founder, Thirty6Five how they’re advising companies around Pride month and what role PR should have in advancing careers of those in the LGBTQ community.

How does a large organization like Philip Morris International keep all internal stakeholders on the same page during a pandemic and in normal times? That’s some of what we asked PMI’s head of global internal communication Bessie Kokalis Pescio. In addition, we asked how internal communicators at small companies should approach their work.

As awareness for Juneteenth rose, so too did consumer engagement with the topic on social. Consumer engagement rose nearly 4,000 percent (May1-May 25, 2020 vs the same period in 2021), according to Shareablee data, provided exclusively to PRNEWS.

While it’s unclear what comes next, it seems certain change is imminent. Moreover, building and maintaining a corporate culture, or, perhaps rebuilding one for the post-pandemic environment, will occupy a large majority of businesses and organizations. Among the tasks ahead for internal communicators will be gaining, or regaining, employee trust. In addition, motivating and engaging staff will occupy internal communicators. Of course, none of this will happen overnight. And leadership buy-in is critical.

We’re human and make mistakes. How we recover from them is important. In this series about lessons PR pros learned early in their careers, Cindy Villafranca of Southwest Airlines discusses how she grew after making an embarrassing mistake.

It seems inevitable that prices for raw materials, labor and other fees will rise as the pandemic recedes. Consumers usually bear the pain of such price increases. Companies can either hide the fact that consumer/customer prices will rise or discuss it openly. There are a few ways communicators can try to ease the pain in these unpleasant situations.

Traditional social listening no longer is enough, brands and companies are discovering. Operating on the fringes of the web, factions spread false narratives that can lead to mainstream activity, such as boycotts. Without early knowledge of such activities’ origins, communicators and companies may miss the chance to respond promptly.