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The perfect pitch starts with a subject line that can’t be ignored. It should captivate, convey and compel the recipient to delve deeper.

In this week’s PR Roundup we take a look at how to communicate bankruptcy and financial issues, how not to take the stand and how to get Americans back to caring about the news. 

Many brands are questioning: Should we leave X? Should we change our strategy if we decide to stay on? Here are things to consider when developing your future X strategy (or exit).

PR work is under-leveraged and under-valued because it’s so widely misunderstood.

While AI promises productivity gains, we can’t forget about quality control.

Sometimes all it takes is the right image to become an integral part of a successful PR campaign.

This week PR Roundup takes a look at major news outlet reporting mistakes regarding the Israel/Hamas conflict, X (formerly known as Twitter)’s free fall and Barbie’s commercial resurgence.

However, who knew a tiny squiggle of a punctuation mark—the Oxford comma—could be so controversial?

Beyond the legal and financial toll, the reputational damage for the Hyundai and Kia could be significant. It doesn’t have to be that way, if the automakers are willing to change course. 

What if unscripted authenticity is the overlooked internal communications secret sauce to building and maintaining a strong company culture?