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You thought the last few years were challenging for crisis communication? Sure, we had a global pandemic and massive political upheaval. Disinformation and truth distortions reached record levels. Don’t forget the unprecedented changes to our planet. But, you haven’t seen anything like what awaits us in 2022.

A national food distributor discovers potential contamination. The company initiates a recall. David Ball of Ball Consulting Group explains what happens next.

Clearly, PR pros should update crisis communication plans to assure that weather and natural disasters are considered more likely, even in unlikely regions and at unexpected times of year. For organizations that lack a disaster communication or operation plan, there are free resources online that make planning much easier.

How has this moment influenced crisis, if at all? What crises can we expect to see in the next few months? We asked Justine Griffin, principal, Rasky Partners and Edward Segal, author, Forbes columnist and principal, Edward Segal Communications.

While a few crises never seem to end, often with good reason, companies and organizations eventually need to return to relatively normal footing. That’s when a priority for communicators is helping regain external and internal trust.

While fans, management and owners of the second-highest-rated syndicated game show knew Trebek’s time was short, his off-the-charts ability to live and work for months with pancreatic cancer might have provided a false sense of security. That’s one way to explain a series of fumbles and flip-flops, including one last week, to name Trebek’s permanent successor.

PR is not immune to ‘The Big Quit.’ In fact, it’s particularly vulnerable. Offering flexible schedules and WFH will help PR retain and attract top talent.

The annual Met Gala routinely attracts the eyes of those with an interest in creativity, celebrity and high fashion. However, this year, Congresswoman Alexandria Ocasio-Cortez attended her first Met Gala, provoking a true statement. Bright red script saying “TAX THE RICH” stood out across the back of a white gown, generating conversation on both sides of the political spectrum. 

PRNEWS Live welcomed Jim Nickerson, lead instructor, digital marketing at General Assembly and co-admin of Clubhouse series Club Bravo.

Forty-two percent of PR pros say ensuring press releases reach the right audience is a major issue, a new Cision survey says.