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Our first dive into the “Offbeat PR” series looks at the PR team behind the Doomsday Clock, a metaphorical symbol the Bulletin of the Atomic Scientists created in 1947 that addresses the dangers of nuclear annihilation.

PR trade associations can’t penalize outliers like 5WPR’s Ronn Torossian, who cheated for profit. Business must join PR in eliminating unethical players.

Ronn Torossian is gone as CEO of 5WPR, the firm’s disgraced founder told staff today in a letter.

There are signals PR pros should spot as they build media campaigns for products and companies. Along with data metrics, they provide useful guideposts.

From a news and information delivery perspective, President Zelenskyy and the Ukrainian people are conducting a master class in the utilization of modern communications tools to inform the public about crisis.

PR advice is clear for artists who work globally and are openly political: know the consequences. Several Putin allies are learning this the hard way.

Internal communicators and recruiters must discard preconceived notions about Gen Z. This cohort seeks values, mentors and financial stability.

With COVID variants lingering and uncertainty about future variants, some industry events will either be virtual, hybrid or have low attendance. Marketing departments need new ways to connect and educate prospects and build a qualified pipeline. Creating strategic alignment between your PR and content marketing goals can increase ROI from both while filling the gap in-person events have left.

Thoughtful CSR is good on its own. However, as workers demand alignment with corporate values, CSR programs that feature employee choice are big draws.

Two recent crises hit close to home for the PR profession. On February 16, Keith Kelly broke the news in Crain’s New York Business and AdAge that Ronn Torossian, CEO of the 5WPR Agency, secretly purchased an industry newsletter, Everything-PR, and used it to hype his firm and bash rivals. At the same time as Kelly’s article appeared, the war rooms over at CNN were busy. The issue was dealing with revelations of misconduct, ethical lapses and a widely-known-if-never-acknowledged affair.