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Erstwhile Levi’s brand president Jennifer Sey published an essay announcing her resignation from the company, reviving unanswered questions about employee activism.

While it may look like just a bug in a simple game, the NYT Wordle transition can provide some good PR lessons for mergers and acquisitions. 

A strong reputation can be a useful defense during a PR crisis. But can we manage reputation? Yes, say ReputationDividend and Signal AI, among others. Yet, as you will see, reputation measurement is not without hurdles.

One of the best ways to prepare for your company’s next crisis is to simply walk away and take a risk retreat.

In this month’s buzz box, we look at the terms “trust” and “deadnaming.”

PR executives, collaborating with risk management, HR and other key functions, can play a critical role in identifying and recommending action to address external and internal threats (including toxic people). Unfortunately, organizations routinely underfund communication and related positions that can deliver intel that helps executives make better-informed decisions before they create a reputation crisis.

While broad-ranging crisis tools sound like an ideal solution, some crisis pros say they’re years away. It will take time for tech to catch up with crisis needs.

This edition’s dialogue looks at post-crisis debriefs. Our dialoguers April Margulies, founder, Trust Relations, and Thomas Graham, president, Crosswind Media & Public Relations, tell us it’s often a chore to schedule post-crisis sessions.

Communicators have a special talent. They alone can stitch together love, PR crisis, email and chocolate. Here’s how.

This month’s Social Break explores how to set social media priorities with leadership and manage content delivery across teams with a social media manager at a government agency.