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Prior to our September celebration in New York, we sat down in a virtual roundtable with some of this year’s rising stars to discuss both traditional and top-down mentorship, the future of the workforce, the importance of feeling comfortable bringing your whole self to work, and more.

Acknowledging poor performance is one thing, but the CDC has a long road ahead to rebuild public trust.

As we celebrate Black Business Month, PR pro/business owner Bernadette Davis says support networks are a vital part of entrepreneurship.

One of the cornerstones of PR is reputation. So, why would someone give Adam Neumann another chance after such a public business failure? 

We’ve reported on companies that claim they can measure trust. Still, they all have one thing in common: the particular metrics that constitute each company’s version of trust remain a tightly guarded secret.

In this edition of Crisis Averted, we’ve picked examples where we admit a PR crisis hasn’t occurred. Instead, they’re instances where something happened and the aftermath seems ripe for crisis. So, this month’s feature requires a question mark and could read: Have We Averted a Crisis?

With the harried pace of PR, AI tools, in theory, should make communicators’ lives easier. For example, AI can assist with measurement and campaign assessment. Similarly, perhaps AI can add the equivalent of a few extra hands during a PR crisis.

Getting your company ready for crisis can seem overwhelming.  Where do you start?  What will really make an impact?  The short answer is simple: start with your story.

We cannot view social media as nothing more than a sandbox for Gens Y and Z. Instead, embrace how media technology has changed the company-customer dynamic. Once you do, start adapting strategy to leverage changes and build respect and resilience in the face of criticism.

Each month, we look at new terms picking up steam in the crisis landscape with a definition. This month, we look at ASDA and Blenderbot.ai.