Loyal readers of this feature know its title, Crisis Averted, often needs a question mark behind it. Many events the media and public label PR crises are not. For example, they’re not existential threats, though they may dent a company’s reputation. Still, we use them as examples in these columns.
However, in this edition of Crisis Averted, we’ve picked examples where we admit a PR crisis hasn’t occurred.
Instead, they’re instances where something happened and the aftermath seems ripe for crisis. So, this month’s feature requires a question mark and could read: Have We Averted a Crisis?
The Long Dance
The first situation is the on-again off-again courtship dance of Twitter and Elon Musk. [For a quick recap, see chart].
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