Buzz Box: Terms You Need to Know [August 2022]

ASDA: Any move can result in a PR incident or crisis. Founded in 1949, ASDA, Britain’s second largest supermarket chain, wanted to help customers battle inflation with Just Essentials, its new budget line. Wrong. Shoppers claim Essentials’ bright yellow tags identify them as poor. In response, an ASDA exec seemed caught off-guard: we didn’t think it’s “embarrassing to save money. Meta’s AI chatbot that engages with people as developers hone its ‘brain.’ Recently, Max Woolf of BuzzFeed asked the bot about Meta chief Mark Zuckerberg. Besides having “no strong feelings” about him and criticizing his clothing choices, the bot added, “his business practices aren’t always ethical.” More proof virtual representatives may not be entirely PR-crisis-free.


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