Economic Arguments Propel AI into PR Crisis, Yet Human Element Remains Key

Artificial Intelligence is permeating every aspect of our lives. At least it seems that way.

We chat with customer service bots. Pandora creates a playlist of songs for us after we’ve listened to a few tunes. Amazon’s Alexa ‘writes’  our grocery list. In addition, ‘she’ gives us the day’s headlines and provides the weather, all with a few simple commands.

And with technological innovation continuing to seep into media–software and applications are writing basic stories, including sports recaps, in some newspapers–it makes sense that AI should enter PR.

With the harried pace of PR, AI tools, in theory, should make communicators’ lives easier. For example, AI can assist with measurement and campaign assessment.

Similarly, perhaps AI can add the equivalent of a few extra hands during a PR crisis.


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