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PR is transforming so fast that tried-and-true techniques and metrics no longer apply. Do PR pros have to reinvent the wheel before the hammer of accountability comes down from above?

The world’s best corporate citizens differ in their social responsibility emphasis depending on the location of their headquarters, says new study fielded by the Arthur W. Page Center for Integrity in Public Communication at Penn State University.

We’ve seen both a retraction in traditional media and an explosion in other media. While newspapers and magazines are folding and electronic media editorial staffs are shrinking, blogs YouTube, e-zines and Web sites offer countless opportunities to reach a wide audience, but greater risks of unwanted exposure.

Whether its YouTube, mad consumers or negative tweets, you never can tell where or how a crisis will erupt. Here are some key tactics to help you get through a PR crisis.

Digital tools very often are critical to the success of PR events. Though they may be overshadowed in sexiness by digital and social media campaigns, PR-generated events—whether media events such as press conferences and product launches, or public and employee events like speaking engagements and town halls—are still going strong and are a key component of a PR professional’s mix

Social media is all the rage and rapidly evolving in both technology and techniques. Interestingly, what it demands—whether communicating a product, service or political cause—is listening and offering constructive ideas valuable to a particular network’s participants.

Social media is all the rage and rapidly evolving in both technology and techniques. Interestingly, what it demands—whether communicating a product, service or political cause—is listening and offering constructive ideas valuable to a particular network’s participants.

Following are guidelines to help start an inexpensive digital measurement program and some traps to avoid:

CSR initiatives can do wonders in increasting employee engagement, winning stakeholder confidence and improving relationshps with NGOs and the communities you serve. Following are tips to keep in mind when forming a sustainability program:

Thinking about setting up a formal social media training program in your organization? Here are some basic things to keep in mind: