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Over the past few years, the two major healthcare systems serving Dayton, Ohio, and surrounding areas have negotiated marketing partnership agreements with 10 local schools to provide athletic trainers for student sports programs and for naming rights of various school buildings and sports complexes.

CSR reporting cannot be the end all and be all. It helps companies identify issues and promote what they are doing well all at the same time. But to have true change within a company, to move from being a company that just reports, there are several hurdles to overcome.

Believe it or not, social media can be measured. The following outlines a program that can help marketers measure Web 2.0 in a way that’s even better than measuring Web 1.0.

When the Aflac duck made its Facebook debut in April of 2009, little did the insurance company know how much of a social media splash the duck would make.

Of all the tools in the 24/7 social media universe, Facebook has become a strategic imperative as a brand builder. Consider that Facebook currently counts 350 million people as active users, with more than 50%… Continued

As we all know, things are changing drastically in the PR field. The traditional communications techniques are now being overshadowed by all things social. But I’m afraid something very critical—and very basic—might be getting lost… Continued

As the economic stimulus plan takes shape in Washington, some clear potential winners are energy efficiency programs, renewable energy sectors such as wind, solar and biofuels and alternative fuel and electric vehicles.

Following are guidelines to use when tracking ROI in your social media efforts:

Although the Twitterverse is asking if folks are on #TeamConan or #TeamLeno, the real loser in this match is going to be NBC. It’s mind boggling that a huge media company could be so poor at media and public relations.

The divide between public relations and marketing began long before the advent of social media. Alan Scott, chief marketing officer of Dow Jones Enterprise Media Group, is keenly aware of the friction between the two,… Continued