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n a survey this year from the American Association for the Measurement and Evaluation of Communication (AMEC) and Institute for Public Relations (IPR), 520 PR professionals worldwide weighed in on the topic of measurement. While 88% believed measurement was an integral part of the the PR process, 77% said they were currently tracking their programs.

What companies should consider when executing a global CSR effort.

Social media engagement is an essential component of almost any organization’s marketing and public relations efforts. As PR firms position themselves as keepers of the brand trust and leading company reputations, adding social media to their repertoire of service offerings is a critical move.

Remember when your parents told you: “It’s not what’s on the outside that counts, but what you have inside that really matters?”  Corporate America is adhering to that same sage advice. A closer look at… Continued

It’s the age-old question that still stumps many PR professionals: What’s the most accurate way to measure public relations? It’s relatively easy to count numbers of clips, but that doesn’t reflect the full scope of a public relations initiative. The hard part is accounting for the intangibles, such as swaying public opinion.

You will consistently have clients that are criticized online, either directly or through Web sites like VerizonSucks.com. When they ask you, or more likely ask their lawyers to try and suppress that speech, you have to be able to advise your client of the consequences.

PR practitioners have long sought to prove their worth to the C-suite by generating return on investment. To this day, the primary way for PR pros to demonstrate ROI is through sales.

This is the story of a murder and the unfortunate public relations consequences of such. In your entire professional life as a PR person, you will probably never find yourself representing a murderer wanting to clear their name.

How going green can reap positive benefits for your bottom line.

While the press release is still considered a key vehicle for delivering news to the media, PR professionals are using them for much more in the digital age, according to a new study that examines PR professionals’ perceptions of press releases, and their motivations to using them as part of their communications platform.