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"Social capital" may sound a little highbrow, but the rise of digital PR has caused some interest in the term among communicators. Key questions around it: Can social capital be built, and can it be measured?

GE’s Jeff Immelt’s 2009 leadership speech was effective in reaching a number of audiences, including the attending Army cadets, his corporate peers, government officials and GE employees.

Given the power of blogs and other social media channels, crisis expert Richard Levick writes that it’s critical that organizations have a digital-savvy litigation communications team in place.

The majority of non-corporate public affairs departments use social media platforms, while less than half of corporate PA departments do, according to data exclusive to PR News.

An ill-fated press conference is bad news for college communicators, but in the process becomes a valuable lesson that will ensure more effective efforts in the future.

B2B communications leaders say they use social media as a conversation tool, but some reveal that directly linking the platform to bottom-line results has yet to be realized.

Here’s tips for communicators preparing a client for congressional testimony that can be applied to any speaking situation.

These core principles will help you keep your advocacy and cause-based communications aligned with their central missions.

This simple, user-friendly enhancement meets a genuine need to share information with subsets of friends on Facebook.

While many political candidates are getting social media right, others have proved that having a presence online can lead to more harm than good if not executed correctly.