The communications implication: Business is still about people, and organizations are only as strong as their weakest employee. When money is tight, the best strategy is to embrace nontraditional recruitment techniques and creative fringe benefits–two things the modern communications executive is well equipped to drive.
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As Media Continues to Fragment, Communications Pros Take Note
January 5th, 2009 by PRNEWSFunnyman Jay Leno’s recent announcement that he’s leaving his late-night throne for a prime-time spot on NBC has all media buzzing about the move’s larger implications. After all, it’s the first show of its kind… Continued
Tip Sheet: For PR Pros, Are Rules Made To Be Broken?
January 5th, 2009 by PRNEWSBy Courtney Barnes "Rules are for other people." That’s what my father told me just before Christmas, when I questioned the legitimacy of his prime curbside parking spot in front of a shopping center packed… Continued
Clever Contests That Will Tempt Reporters to Cal
January 5th, 2009 by Iris DorbianCelebrating a business anniversary soon and hoping the media will jump on the story? Dream on. Nobody but you cares how long you’ve been in business. If you really want to catch the media’s attention,… Continued
Engaging with Activists: 10 Tips from the Trenches
January 5th, 2009 by PRNEWSJust as with any relationship in the early courting stages, activist engagement is never easy at the start. Most companies just don’t know how to talk to activists. Make no mistake―activists hardly know how to… Continued
Identifying the Right Spokesperson during a Complex Crisis
January 5th, 2009 by PRNEWSCommunicating about complex scientific issues is difficult on a normal day, but add stress and it can be overwhelming. Communication changes when concern is rampant and emotions are high. Building trust and credibility requires speed… Continued
First Year of Mobile Giving Outperforms First Year of Online Giving
January 5th, 2009 by Iris DorbianIn 1997, online donations in the United States totaled a mere $300,000. In 2007, online donations were pinpointed at $10.44 billion reflecting exponential growth in overall giving and technology, according to a Harvard University study… Continued
Preparing Executives for the Always-On World of Social Media Training
December 30th, 2008 by Iris DorbianWith the emergence of social media, executives have to be ready to face cameras and microphones at all times when they are in public. It is not enough to be prepared for a face-to-face interview… Continued
What To Do If You Know You’ll Be On Camera
December 30th, 2008 by Iris DorbianFacing the press to get your message out can be unnerving if you’re not well-prepared. Following are four best practices that should make you media-ready for all types of scenarios: Be ready: In addition to… Continued
Not All Is Green: Mags Jumping off Eco-Friendly Bandwagon
December 30th, 2008 by PRNEWSA recent issue of Mediaweek reported that magazines have started to cool toward green issues. As more and more Fortune 500 companies launch eco-friendly initiatives, this development for the magazine industry is telling. It’s also… Continued