When the economy tanks, everybody starts to scrutinize the advertising, public relations and marketing budgets–especially the chief financial officer. So what do you say when your CFO asks you to prove that public relations is… Continued
Topics
Translating Measurement Jargon
January 9th, 2009 by PRNEWSOutputs: What is said, quantified by analyzing content based on:
Improve Your Brand’s Image with Corporate Giving
January 7th, 2009 by Iris DorbianEvery corporate entity (or individually run business) should make it a priority to be socially responsible and give back to the community in which it operates. Besides being the right thing to do, corporate giving… Continued
How to Tell the Boss He Needs Media Training
January 6th, 2009 by Iris DorbianIt happens every time your boss is interviewed by a reporter. You hear about it from your co-workers, your fellow public relations practitioners, even from some reporters. The boss needs to smooth some jagged communications… Continued
Quick Study: Freezing Months for Talent Management; Green Investments; Blind Eye Turned to Corporate Misconduct
January 5th, 2009 by PRNEWSThe communications implication: Business is still about people, and organizations are only as strong as their weakest employee. When money is tight, the best strategy is to embrace nontraditional recruitment techniques and creative fringe benefits–two things the modern communications executive is well equipped to drive.
How To…Improve ROI in a Tough Economy
January 5th, 2009 by PRNEWSIt’s an unfortunate reality of business: When the economy takes a turn for the worse, marketing, advertising and public relations are among the first budget items businesses cut. But in tough economic times, it’s more… Continued
As Media Continues to Fragment, Communications Pros Take Note
January 5th, 2009 by PRNEWSFunnyman Jay Leno’s recent announcement that he’s leaving his late-night throne for a prime-time spot on NBC has all media buzzing about the move’s larger implications. After all, it’s the first show of its kind… Continued
Tip Sheet: For PR Pros, Are Rules Made To Be Broken?
January 5th, 2009 by PRNEWSBy Courtney Barnes "Rules are for other people." That’s what my father told me just before Christmas, when I questioned the legitimacy of his prime curbside parking spot in front of a shopping center packed… Continued
Clever Contests That Will Tempt Reporters to Cal
January 5th, 2009 by Iris DorbianCelebrating a business anniversary soon and hoping the media will jump on the story? Dream on. Nobody but you cares how long you’ve been in business. If you really want to catch the media’s attention,… Continued
Identifying the Right Spokesperson during a Complex Crisis
January 5th, 2009 by PRNEWSCommunicating about complex scientific issues is difficult on a normal day, but add stress and it can be overwhelming. Communication changes when concern is rampant and emotions are high. Building trust and credibility requires speed… Continued