Topics

Winner: GCI Health – The Johnson & Johnson Campaign for Nursing’s Future’s Nursing Notes In response to a critical shortage of nurses and nurse educators, Johnson & Johnson launched the Campaign for Nursing’s Future, and charged… Continued

Hunter PR During the last 18 months, Hunter PR has gone to great lengths to develop its digital and social media capabilities. With the objective of establishing itself as a digital thought leader, in June… Continued

Winner: Dominion Resources – Dominion Gets A Makeover Energy provider Dominion sought to recharge its online image by incorporating a user-centric approach to design navigation and functionality. Using data gathered from testing on its existing sites,… Continued

Winner: Media Measurement – Measurement Cubed! Launching the Nissan Cube—with its quirky design and stocky build—in the U.K. would require some out-of-the-box thinking. Nissan GB and PR agency Borkowski enlisted Media Measurement Ltd. to develop tools… Continued

Winner: MS&L/Procter & Gamble – Tampax Pearl Outsmart Mother Nature PR Campaign Tampax Pearl Outsmart Mother Nature PR Campaign Tampax’s Fall 2009 advertising campaign with tennis celebrity Serena Williams provided MS&L with the opportunity to create… Continued

Winner: MWW Group Volkswagen GTI Becomes the World’s – First Car Launched Exclusively on a Mobile Device Launching a new car? Apparently, there’s an app for that. When it was time to launch its new GTI… Continued

Winner: Weber Shandwick – State Farm Friday Night Feats Video Contest The Friday Night Feats initiative invited participants to submit their school’s top game-changing plays for a chance to win more than $17,500 for their… Continued

Winner: Weber Shandwick – Firebell: A New Social Crisis Simulator Responding to the need to instantly address the spread of crises via social media, Weber Shandwick created a new crisis preparation drill that replicates today’s social media… Continued

Winner: Eric Mower and Associates – ‘The Jobsite’ Product Demonstration Video To launch Legrand/Pass & Seymour’s new PlugTail device, Eric Mower and Associates told a story within a humorous demonstration video. Inspired by the TV show… Continued

Hilton Hotels & Resorts/Covalent Logic – Hilton Global Media Center The creation of Hilton Worldwide, the result of a Hilton International/Hilton Hotels Corp. merger, spurred the need for a more international 24/7 news site. Hilton… Continued