Several years ago, American Jewish Committee (AJC) made a commitment to devote resources to become a green agency, beginning with AJC headquarters in New York. This has not been an easy task. The eight-floor building… Continued
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Marketing Luxury to the Media in a Tough Economy
January 26th, 2009 by PRNEWSWithstanding the slings and arrows of a punitive economy is a formidable challenge for marketers across all categories right now. It’s especially so for those who traffic in luxury food or beverage items, be it… Continued
Under the Microscope: A New Regulatory Age Requires Increased Transparency
January 26th, 2009 by PRNEWSIt was his first full day on the job and already President Obama was making quite an impression. In the first of what will surely be many sweeping policy changes, he swiftly set firm limitations… Continued
Despite a Company’s Social/Community Priorities, Consumers Also Embrace Profitability
January 26th, 2009 by PRNEWSA recent study reveals that a majority of global consumers understand that successful companies need to focus on profitability, their social and community obligations notwithstanding.
New Study: Digital Increasing Online Social Awareness
January 22nd, 2009 by Iris DorbianThe 2008 Digital Future Project, conducted by the Center for the Digital Future at the USC Annenberg School for Communication, identified several trends pertaining to Web usage, including increasing online community membership and the role… Continued
The Weather Channel: Going Green at Work
January 21st, 2009 by PRNEWSThe tide has turned. Concerns for the environment that once were considered controversial have now become mainstream. The commitment by The Weather Channel to work at all levels to further the green movement has its… Continued
Tips for Communications Training for a Digital World
January 21st, 2009 by PRNEWSThe proliferation of new media technology has made media training for the digital world a vocational necessity. Following are best practices for communicating your message via blogs, Web casts and podcasts: Blogging: • Examine your… Continued
Sound Bites Don’t Happen by Accident
January 20th, 2009 by PRNEWSSound bites are the lines and phrases we all know. Whether you love them or loathe them, they are the quotes that fill the 24-hour news cycle of our world. What do they all have… Continued
Yes, Britney Spears Is Setting a Good Example: Three Must-Have Social Media Skills for 2009
January 20th, 2009 by Shabbir Imber Safdar and Jason AlcornThe Internet is a twitter this month about a job posting for a social media manager for Britney Spears. While it’s certainly a newsworthy announcement for us social media types, it shouldn’t come as a… Continued
Crisis Communications in a 24/7 Media World
January 20th, 2009 by Iris DorbianFor PR professionals, if there is no communications plan in place during a crisis, a little tempest in a teapot can combust into a full-blown disaster. Suffice it to say, that is never a viable… Continued