Stories by Shabbir Imber Safdar and Jason Alcorn

Measure or Die: Why Communications Executives Need to Become Fluent in Web Analytics

March 18th, 2009 by

As the economy continues to encourage people to cut all expenses that don’t directly benefit sales, PR people are increasingly under attack. PR and public affairs executives will be the first to see their staffs,… Continued

How to Separate Your Business and Personal Life on Facebook

February 23rd, 2009 by

If you’re a professional on Facebook, you’ve no doubt collected a mix of contacts that includes colleagues as well as personal friends. The more pervasive that social media becomes in public relations, the more likely… Continued

Yes, Britney Spears Is Setting a Good Example: Three Must-Have Social Media Skills for 2009

January 20th, 2009 by

The Internet is a twitter this month about a job posting for a social media manager for Britney Spears. While it’s certainly a newsworthy announcement for us social media types, it shouldn’t come as a… Continued

Two Lessons On How to (Not) Use the Internet as a Usability Lab for Consumer Products

December 18th, 2008 by

Lesson #1: Listen to your customer where they are talking about your products If you make a product or service for the consumer market—or even for the business consumer market—you’ve got an enormous usability lab… Continued