Topics

Image Patrol: Komen Foundation vs. Planned Parenthood: Proper PR Wins Out

February 13th, 2012 by

In a PR crisis for the ages, Katie Paine gives Susan G. Komen for the Cure mostly failing grades, while Planned Parenthood gets excellent marks for its response.

Syria-Time to Move From Awareness to Action

February 10th, 2012 by

Unfortunately, at present there is no better case for the use of video to generate awareness than what is happening right now in Syria. As the international community debates on what action to take to… Continued

Have You Updated Your LinkedIn Profile Lately?

February 10th, 2012 by

LinkedIn keeps growing and piling up successive quarters of revenue growth.

Path Is on the Right Track to Win Back Users’ Trust

February 10th, 2012 by

After being called out for uploading user address book data, the mobile social networking app developer went "nuclear" to regain user trust.

Thought Leader or Action Hero: Which Do You Prefer?

February 9th, 2012 by

It was a Eureka moment for me the other day when I was chatting with a long-time communications and branding consultant who expressed annoyance at the term “thought leadership.”  Given that I use that term… Continued

7 Strategic Communications Lessons by Way of the Super Bowl

February 9th, 2012 by

Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place.

7 Strategic Communications Lessons by Way of the Super Bowl

February 9th, 2012 by

Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place.

New Reputation Index Features Long-Established Brands

February 9th, 2012 by

The newest reputation index reveals that a brand’s corporate reputation is bolstered by its longevity in the marketplace.

Is the Next Target for Web Activists Your Favorite Device Maker?

February 9th, 2012 by

Apple might want to take seriously the 200,000 signature-strong petition being delivered to store locations.

PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI

February 8th, 2012 by

In advance of PR News’ April 18 PR Measurement Conference, Danielle Brigida of the National Wildlife Federation shares tips on how to establish social media benchmarks and measure success.