How ToMedia RelationsSubscription Content Keeping the Media at Bay: Counterintuitive Yet Often Necessary 02/13/2012 By Scott Van Camp There are situations when tooting your organization's horn must cease, and media deflection must begin. PR News Exclusive Content Subscription Required Subscribers: Log In Remember Me Forgot Password? New Users: Subscribe This content is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; email@example.com.