A new study shows that the majority of software marketing executives believe social media has a positive impact on their business despite the underwhelming amount of time they spend using it.
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If You’re Not on Facebook, Twitter or LinkedIn Do You Exist?
February 14th, 2012 by Diane SchwartzWe are a divided nation, and I’m not referring to the upcoming presidential election or whether you’re a fan of Downton Abbey. Rather, we are divided on the relevancy of our online persona. If you are a hiring manager and a job candidat…
6 Tips for Message Clarity During a Crisis
February 14th, 2012 by David HamlinTips 1 & 2: Lay off the confusing legal jargon and ax the acronyms.
Adding Value for Your Audience: Do’s and Don’ts of QR Codes
February 14th, 2012 by PRNEWSAs PR and marketing are increasingly integrating in the digital age, PR pros need to understand the strengths and weaknesses of QR codes and how they can fit into a campaign strategy.
Pinterest’s Traffic Is Seductive, But Is Your Brand a Good Match?
February 14th, 2012 by Bill MiltenbergCommunicators are being tempted by the latest hot social network, but it comes down to the same old questions: How does it fit in with your overall strategy, and what’s your goal?
Case Study: We Hold This Truth… ‘Innovation’ Effort Drives Fans in Person and Online to Declare on the Dotted Line
February 13th, 2012 by Bill MiltenbergThe Consumer Electronics Association’s Declaration of Innovation movement grew its Facebook community tenfold.
Keeping the Media at Bay: Counterintuitive Yet Often Necessary
February 13th, 2012 by Scott Van CampThere are situations when tooting your organization’s horn must cease, and media deflection must begin.
Quick Study: Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry
February 13th, 2012 by PRNEWSâ–¶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a… Continued
Quick Study: Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry
February 13th, 2012 by PRNEWSâ–¶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a… Continued
How PR Can Claim Social Media for Its Own
February 13th, 2012 by Martin WaxmanMartin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why."