Once upon a time, one week separated the NFC and AFC Conference championship games and the Super Bowl. There's nothing really in it for the fans to have to wait two weeks for big game,… Continued
Topics
Like All Brands, Presidential Campaigns Must Convert Followers to ‘Customers’
February 3rd, 2012 by Sahil PatelA presidential campaign is a brand like any other, and as such should aim for engagement on Twitter, not just amassing followers.
A Few Things About San Francisco
February 2nd, 2012 by Steve GoldsteinAt PR News we’re pretty excited about our Feb. 16 Digital PR/Social Media Summit. Yes, we know we’ve got a great lineup of presenters: Ashley Dillon of Southwest Airlines, Stacy Green of Mashable, Sally Falkow… Continued
A Few Things About San Francisco
February 2nd, 2012 by PRNEWSAt PR News we’re pretty excited about our Feb. 16 Digital PR/Social Media Summit. Yes, we know we’ve got a great lineup of presenters: Ashley Dillon of Southwest Airlines, Stacy Green of Mashable, Sally Falkow… Continued
PR News Q&A With Krisleigh Hoermann: Build Community at the Speed of a Tweet
February 2nd, 2012 by PRNEWSThe speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit… Continued
Facebook’s Message to Investors: Look to the Stars
February 2nd, 2012 by PRNEWSFacebook has been sending a loud and clear message to investors: Pay more attention to the value it will provide over the long term, and don’t get too caught up in how big it opens… Continued
An Opportunity for Pinkberry to Do Good
February 2nd, 2012 by PRNEWSTry to imagine worst-case scenarios for a corporate communications team—a company’s co-founder being arrested for beating a homeless man with a tire iron would likely rank somewhere near the top of the list. That’s the… Continued
Facebook’s Message to Investors: Look to the Stars
February 2nd, 2012 by Sahil PatelMark Zuckerberg is telling potential investors to focus on the distant future and think beyond Facebook’s initial valuation—just in case it’s a slight disappointment.
PR News Poll: All Hands on Deck for Social Media
February 2nd, 2012 by Bill MiltenbergPR News asked members of its online community if everyone on their communications team is expected to engage in social media.
7 Ways to Separate Yourself From the Pack When Pitching the Media
February 2nd, 2012 by Arthur SolomonPR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out.