Applying the art and science of active listening can help an organization reveal its most effective digital voice, says Iona College’s Robert J. Petrausch.
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5 Tips to Help Brands Find Their True Voice on Digital Platforms
February 23rd, 2012 by Dr. Robert J. PetrauschBusiness Bloggers Say ‘Authentic’ CEOs Get Most Respect
February 23rd, 2012 by PRNEWSCEOs who admit their mistakes are not only perceived as authentic, but also as capable and effective leaders.
Will a New CEO Help Johnson & Johnson Regain Its Mojo?
February 22nd, 2012 by PRNEWSThe news that Johnson & Johnson’s longtime CEO Bill Weldon is stepping down as of April 1 has the business world buzzing: Is the 63-year-old Weldon’s departure and the appointment of Alex Gorsky as the… Continued
How to Improve Press Release Search and Readability
February 22nd, 2012 by PRWebPRWeb offers suggestions on how to make your online press releases more accessible and get them noticed and read by your target audiences.
Former Times Chief’s New Gig Further Blurs Media/PR Divide
February 22nd, 2012 by Bill MiltenbergFormer New York Times Company CEO Janet Robinson has joined Fleishman-Hillard’s international advisory board, bringing the converging worlds of media and PR that much closer.
Charlie Kimball’s Three Tips for Handling Hired Spokespeople
February 22nd, 2012 by Scott Van CampThe IndyCar driver and Novo Nordisk rep offers insight to PR pros who work with hired spokespeople.
Home Court Advantages: Tap Into Your Community’s Goodwill During a Crisis
February 22nd, 2012 by Wendy TurrellFor small and medium-size businesses in small communities, positive relationships built up over time can help them survive a crisis.
Do-It-Yourself PR Essentials for Small Businesses
February 22nd, 2012 by Bill MiltenbergPR experts—and one owner of a dog-walking business—show small businesses how they can boost their PR efforts with their current staffing limitations and without breaking the bank.
Q&A With HARO’s Peter Shankman: Pitch Trends, Not Just Your Brand’s Story
February 22nd, 2012 by Steve GoldsteinHelp a Reporter Out founder and small business evangelist for Vocus Peter Shankman offers tips on increasing media coverage of your company and overcoming resistance to social media.
Demos Lead Republicans in the ‘Worst PR Spellers’ Race
February 21st, 2012 by Scott Van CampWhile there are several months to go before we find out if a Republican can unseat the incumbent in the White House, right now, the Democrats lead the Republicans in “worst PR spellers” race. A couple of weeks ago, someone from Rick Santoru…