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As PR and marketing are increasingly integrating in the digital age, PR pros need to understand the strengths and weaknesses of QR codes and how they can fit into a campaign strategy.

Communicators are being tempted by the latest hot social network, but it comes down to the same old questions: How does it fit in with your overall strategy, and what’s your goal?

Tips 1 & 2: Lay off the confusing legal jargon and ax the acronyms.

In a PR crisis for the ages, Katie Paine gives Susan G. Komen for the Cure mostly failing grades, while Planned Parenthood gets excellent marks for its response.

â–¶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a… Continued

A study shows that a majority communications pros aren’t enabling their newsletters for social sharing, nor are they following up with customers for further engagement.

â–¶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a… Continued

There are situations when tooting your organization’s horn must cease, and media deflection must begin.

Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why."

The Consumer Electronics Association’s Declaration of Innovation movement grew its Facebook community tenfold.