riders on public transportation wear masks

Updating Websites is Best Move in a Confusing COVID Moment

April 27th, 2022 by

It’s a confusing time for the country and communicators. Often the best first step in relaying new COVID policies is updating web sites.


PR Lessons You Can Learn From Watching TV Sports

April 14th, 2022 by

PR pros who watch sports on TV are getting a bonus. The announcers often provide free PR tutorials, veteran communicator Arthur Solomon argues.

Cracker Jill rebrand of Cracker Jack shows inclusive packaging to support women in sports

Cracker Jill Rebrand Shows the Importance of Purposeful Messaging

April 7th, 2022 by

A temporary rebrand like Cracker Jill can take a lot of time, energy and creativity, but the payoff can be a reputation boon.

Elon Musk on SNL set, dressed in all black.

Twitter Properly Announces Controversial Musk Board Appointment

April 5th, 2022 by

It’s reasonable to say the public implications of Twitter’s appointment of Musk could become complicated, to say the least.

Communication Lessons from the Fog of Russia’s War in Ukraine

March 22nd, 2022 by

Ukraine and Russia are employing different communication tactics as they aim messages at disparate target audiences. The result, in part, is confusion.

Communicators Can Help Reduce Misuse of Mental Health Terms

March 9th, 2022 by

A small upside of the pandemic is that appreciation for the importance of mental health has risen. Communicators can help ease an unintended consequence.

Ukrainian President Zelenskyy speaks at podium

Zelenskyy, Ukraine Winning War of Information, PR

March 2nd, 2022 by

From a news and information delivery perspective, President Zelenskyy and the Ukrainian people are conducting a master class in the utilization of modern communications tools to inform the public about crisis.

Protecting Your Firm’s Exposure to Statements of Fact vs. Opinion

February 1st, 2022 by

PR firms are exposed to legal action when they disseminate false claims on behalf of companies they represent. Here’s what you should know.

Speed and Accuracy: An Unusual Moment Prompts PR Changes

January 28th, 2022 by

With all of us expecting to get COVID, prices rising and supply chain woes reaching grocery stores, is PR changing? Should it?

CBS and Elio’s Cleanly Elude Brian Williams and Sarah Palin Incidents

January 25th, 2022 by

How should communicators respond when sensitive personnel issues leak? Incidents with Brian Williams and Sarah Palin offer insights.