Media Training

The true goal of all these humble reactions: to bask in the warm glow of positive sentiment. It’s the driving force of most actors and brand communications.

Communicators tend to forget the fundamentals of dealing with the media. Here are some key tips to remember.

Call it “Bridgegate” or “Bridgeghazi” or whatever you want, but it seems as though New Jersey Gov. Chris Christie is fully immersed in a messy scandal.

Being a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma.

There are certain people who even when they’re smiling warmly have a certain gravitas. They have a certain air that suggests intelligence, calculation, control, even as they engage the people around them. Bill Clinton has… Continued

As communicators, we like to think of ourselves as good writers, but many of us are just reinforcing bad habits. Learn how to write copy that stands out.

While the caliber of PR-focused training is at an all-time high, communicators are suffering from being too narrowly concentrated on “PR” issues.

It’s said that we speak an average of 16,000 words each day. That’s a lot of talking. As communicators, we appreciate fine words and clever turns of phrases.  But on this day after a long… Continued

Preventing common mistakes in writing press releases will increase the likelihood that they will be read by journalists.

Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.