Media Training

There are three types of PR professionals: ineffective, good and great. It’s as simple as that, really. Most PR pros are good – they’ve found a comfortable place to practice their trade and are making… Continued

Here are some key tips for crafting a press release that not only delivers essential information but also spreads your brand’s message and reach.

The proliferation of news websites is good for PR communicators, but you will have to be more creative and skillful than ever when pitching journalists.

In the interest of helping all media handlers and PR pros whose senior leader threatens, on camera, to murder a journalist, we offer these helpful tips.

These tactical media pitching tips will help see you through the anxiety of short deadlines and high media placement expectations

At its core, media training prepares a spokesperson for an interaction with a reporter for print, broadcast or Web interviews. In groups or one-on-ones, the session is usually conducted before a specific event such as a product launch, feature interview, industry conference or challenging story; it can also be part of a general skills development session for the individual.

You know how athletes celebrate by jumping in the air and banging into each other? Or develop ritual dances and other showboat-y gestures? This is especially true in football. I noticed in the Seahawks-49ers game… Continued

The real work starts for communications professionals before the event, planning acceptance speeches and organizing press conferences.

Michael Bay’s meltdown at the Consumer Electronics Show underscores the challenges communicators face when producing PR programs and events, which are increasingly dependent on technology.

Thanks to the new video series, “Dean’s Download,” Avery Dennison employees hear from their CEO first-hand, and in near real time, about everything from customer visits and trade shows to the company’s most important business initiatives.